Tesla, Elon Musk, and WBD are being sued for allegedly copying the AI technology from "Blade Runner 2049" for the promotion of Cybercab.
- Tesla, Elon Musk, and Warner Brothers Discovery were sued for copyright infringement of "Blade Runner 2049" images used to promote Tesla's robotaxi concept, which is allegedly fueled by artificial intelligence.
- Alcon Entertainment filed a lawsuit against Elon Musk and other defendants, stating that they sought permission to use a still image from "Blade Runner 2049" for an event promoting the Cybercab at Warner Bros. Discovery's studio lot in Burbank, California. However, their request was rejected.
- Tesla aims to manufacture a "dedicated robotaxi" known as the Cybercab by 2027 and sell it at a price point of under $30,000.
On Monday, Elon Musk, his car company, and were sued for copyright infringement over allegations that they used images from the film "Blade Runner 2049" to promote Tesla's robotaxi concept.
Alcon Entertainment, the movie's producer, filed a lawsuit against Elon Musk and other defendants for using an iconic still image from "Blade Runner 2049" for an event promoting the Cybercab at Warner Brothers Discovery's studio lot in Burbank, California. The request for permission was denied.
The civil suit in Los Angeles federal court alleges that Alcon refused all permissions and strongly opposed Defendants' suggestion of any affiliation between BR2049 and Tesla, Musk, or any Musk-owned company.
"The suit claims that the defendants used a fake image, allegedly generated by AI, to carry out their actions, which amounted to a significant economic theft."
The faked image was displayed on the second slide of the live stream during the Cybercab event for 11 seconds while Musk spoke.
"The suit claims that Musk struggled to explain why he displayed a picture of BR2049 instead of his new product during the 11-second period, and he lacked a valid justification for his actions."
The defendants in the lawsuit, which was first reported by The New York Times, have been requested to provide comment by CNBC regarding the claims of copyright infringement and false endorsement.
The suit claims that the financial consequences of the misappropriation were significant, stating that Alcon is currently discussing potential partnerships with other automotive brands regarding Alcon's "Blade Runner 2099 television series currently being produced."
When considering a Tesla partnership, any prudent brand must consider Musk's highly politicized, capricious, and sometimes hate speech-like behavior, which can be amplified and arbitrary.
The suit stated that if a company or its principals disagree with Musk's extreme political and social views, then a potential brand affiliation with Tesla becomes even more problematic.
Musk, the owner of X, frequently makes controversial remarks on the platform while supporting Trump's Republican presidential campaign.
In March, he spread baseless rumors via X that "cannibal hordes" of Haitians were migrating to the U.S.
Last week, Musk spread false and discredited theories about Dominion Voting machines being used to manipulate vote counts in federal and other elections.
Musk has promised Tesla shareholders a robotaxi for more than a decade.
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