Over the past seven days, approximately $900 million has been spent on political advertisements.
- In the last week, AdImpact's data reveals that approximately $1 billion has been spent on political ads across the ballot.
- Over the past week, the most costly contest has been the presidential race, with over $272 million spent on advertisements.
- Nearly all of the nearly $1 billion spent on ads this week has been used in races for lower offices across the country.
In the last week, AdImpact data reveals that nearly $1 billion has been spent on political ads across the ballot, with Election Day approaching.
Since the start of 2023, more than $10 billion has been spent on political advertising, with $994 million being spent in just seven days. While Election Day may temporarily halt the spending, there is still $300 million in future advertising time booked between Sunday and Tuesday.
The most expensive race over the last week is the presidential race, with over $272 million spent on ads. Despite Vice President Kamala Harris' campaign spending $40.7 million, former President Donald Trump's campaign outspent hers by $2.7 million between Oct. 27 and Nov. 2. However, Democratic super PACs helped the party narrowly outspend Republicans over that period in the presidential race.
Over $900 million has been spent on ads this week, mostly in down-ballot races across the country, as candidates and outside groups intensely campaign for Congress, state House seats, and other crucial races.
Over $267 million has been spent on ads in races other than those for president, governor, and Congress.
- In Florida, the two races with the highest spending are on the ballot referendums regarding abortion rights and marijuana legalization, with $19 million and $18.5 million respectively.
- Over the past week, more than $10 million was spent on ads in California's referendum on rent control.
Senate races have drawn $227 million so far.
- Over the past week, three Senate races have attracted more than $30 million in funding: Ohio, Texas, and Pennsylvania.
- Last week, more than $23 million was spent in Wisconsin and Michigan, placing them in the next tier.
House races have seen more than $208 million in ad spending.
- In the 19th District of New York, where Republican Rep. Marc Molinaro is fighting to maintain his seat against Democrat Josh Riley, there has been the highest amount of ad spending, totaling almost $9 million.
- The 45th District in California, with Michelle Steel and Derek Tran, and the 27th District, with Mike Garcia and George Whitesides, are witnessing the highest ad spending, with $7.5 million and $7 million respectively.
In the last week, $18 million has been spent on ads in governors' races, mainly due to the limited competition this election cycle.
- The most ad spending in New Hampshire's open gubernatorial race is being seen by Republican former Sen. Kelly Ayotte and Democratic former Manchester Mayor Joyce Craig.
Politics
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