In a final push for swing states, Democrats place ads in nail salons and malls.

• The DNC revealed a substantial ad campaign aimed at swaying voters in key states through outlets such as nail salons, lifestyle publications, and shopping centers.
• The election outcome between Donald Trump and Kamala Harris will be determined by voters in seven crucial battleground states.
• In addition to the ads, the DNC is also purchasing advertisements in Allure, Better Homes and Gardens, Cosmopolitan, Elle, Women's Health, Oprah Winfrey's O, Serious Eats, Hypebeast and other publications.

The personal is getting political.

In the week leading up to Election Day, Democrats are investing heavily in advertising campaigns aimed at swaying undecided voters in key battleground states. These efforts are focused on reaching potential voters through a variety of channels, including salons, lifestyle publications, and shopping centers — all places where people might typically avoid political news.

The Democratic National Committee plans to spend millions of dollars on an ad campaign targeting key demographics in the final weeks before the election.

Over 40 publications, including Oprah Winfrey's O magazine and Women's Health, as well as Serious Eats and fashion blog Hypebeast, will feature digital ad placements for the latest "I Will Vote" campaign, which was launched on Tuesday.

The final push is centered on voters in the seven crucial battleground states that will determine the outcome of the election between Donald Trump and Kamala Harris.

The tone of the advertisements will be adjusted based on the target market to better resonate with the audience.

One of the images, depicting a kitten peering from behind a ballot box, alludes to the notorious "Access Hollywood" tape in which Trump boasted about groping women's genitals.

"Join the fight against fascism," the poster declares in bold letters.

The DNC is purchasing digital takeovers of Teen Vogue, Glamour, Vogue, and Good Housekeeping websites, as well as audio ads that will play on Spotify, iHeart Media, and Pandora.

Pennsylvania has witnessed the highest ad spending during the election cycle, with swing-state voters being bombarded with political commercials.

In the Keystone State, more than $65 million has been spent by advertisers on future presidential ad reservations as of Friday, according to AdImpact.

The DNC is utilizing targeted advertising to connect with Americans effectively, as stated by Monica Guardiola, the acting co-executive director.

As voters rely on trusted sources for news, culture, entertainment, and leisure until Election Day, they will encounter the Democrats' message of freedom.

The message will be conveyed in some unconventional locations, such as nail salons, malls, transit hubs, and grocery stores.

The majority of advertisements depict Democrats emphasizing the topic of reproductive rights, which can motivate their supporters and potentially sway independent and moderate Republican women.

"This election will be decided by women. Your daughters should not have fewer rights than your mother did," the ad states.

Your vote is crucial. Absolutely.

The advertisement portrays a glistening intrauterine device, or IUD, to emphasize its effectiveness.

CNBC reported that the DNC will run ads in Florida, Iowa, Maryland, New York, Ohio, Kansas, and Oregon targeting competitive House or Senate races, according to a spokesperson.

The ad campaign includes many publications that primarily target female audiences, such as Allure, Better Homes and Gardens, Cosmopolitan, Elle, and Women's Health.

In an election where pollsters were taken aback by the significant gender divide among voters, it appears that women are leaning heavily towards Harris, who would be the first female president of the United States, over Trump.

A recent study indicates that White women, a significant voting group that supported Trump in both 2016 and 2020, are gradually shifting their preference towards Harris as the election approaches.

The DNC is also purchasing advertising space in publications that target Black and Latino audiences, such as Ebony, Essence, Complex, MadameNoire, Black Enterprise, HipLatina, and Latina Magazine.

On Sunday, Harris seized the opportunity to address Puerto Ricans after Hinchcliffe made derogatory comments about their island, calling it "garbage."

Nearly erasing the Democrats' long-held advantage with Hispanic men, a new Reuters/Ipsos poll revealed that Trump has gained support among this demographic.

The DNC is expanding its advertising efforts to include male-leaning audiences through ads on Bleacher Report, Men's Health, and Vice.

The DNC's podcast ads, meanwhile, prioritize economic issues.

"The ballot in the upcoming election includes affordable housing, student loan relief, good-paying jobs, reproductive freedom, and our future."