Women in business are strongly opposing the advice given by Kim Kardashian.

This week, Kim Kardashian is facing criticism for giving advice to women that one career coach believes could be harmful to her younger followers.

In an interview with Variety on Wednesday, Kardashian advised women in business to "get their f---ing ass up and work." She expressed frustration that many people seem to be unwilling to put in the effort.

Twitter users criticized Kardashian for her "tone deaf" comments, which sparked a storm on social media.

Jameela Jamil responded to the comments by tweeting: "Growing up in Beverly Hills with successful parents in a smaller mansion doesn't make you an expert on success or work ethic."

Jamil stated: "This 24 hours is a nightmare for 99.9% of the world, as they grew up with a very different version."

Comparisons were made between Kardashian's advice and comments made by Britain's "Love Island" star Molly-Mae Hague in a podcast interview.

A month after a clip of Hague's interview on The Diary of a CEO podcast in December resurfaced and went viral, the Brit reiterated his argument that "Beyonce has the same 24 hours in a day that we do."

Hague stated that when he has discussed this topic in the past, he has been criticized for not having experienced poverty or significant financial difficulties, so it is incorrect for him to claim that everyone has the same 24 hours in a day. However, technically, what he is saying is accurate, and it is true.

In August, Hague, who finished second on the reality TV show "Love Island," was appointed creative director of clothing brand Pretty Little Thing and is said to earn six figures (in British pounds) monthly in this position.

According to Forbes, Kim Kardashian is reportedly worth $1.8 billion. The family's wealth was built through the success of their reality TV show, "Keeping Up With the Kardashians," and their retail brand empire.

The title of the show is a play on the traditional American dream idea of "keeping up with the Joneses."

While it's understandable that people want to emulate their success, a career coach warns that Kardashian and Hague's comments could contribute to harmful social media messages about work ethic.

‘Toxic positivity’

Emma Harrison, a freelance careers coach, stated on CNBC that both Hague and Kardashian lack awareness of the daily struggles faced by the majority of people and their advice poses a threat to their followers, particularly those who are more susceptible to being swayed by their messages.

A senior lecturer in careers, guidance, and counselling at Canterbury Christ Church University in the U.K., Harrison observed that influencers providing advice on social media was linked to the presence of "toxic positivity" messages on these platforms.

The notion that a person's mindset is the only thing preventing them from achieving their goals is harmful and unproductive, just like the messages of influencers such as Kim Kardashian and Molly-Mae Hague.

Tracy Romulus, Kim Kardashian's publicist, and Francesca Britton, Molly-Mae Hague's manager, have not responded to CNBC's inquiries.

‘Relevant and actionable’ advice

Kat Hutchings, a leadership and career coach who runs her own firm, stated to CNBC that "looking at successful individuals with fame or celebrity status on Instagram can create a feeling that we'll never achieve our own career and success."

She added that it could make people feel like they need to be someone other than themselves to achieve success.

Seeking out role models who are two to five years ahead in their career and who remember what it was like to be in your shoes can provide helpful, relevant, and actionable advice.

The people we admire in our career should remind us that while having a vision and aspiration is important, it's equally important to take small steps every day towards our goals.

Hutchings advised that individuals should be able to focus on the expertise and advice of someone operating in a different context, rather than being distracted by their glamour.