The NBA's Utah Jazz and Stanley have teamed up for a limited-edition collaboration.

The NBA's Utah Jazz and Stanley have teamed up for a limited-edition collaboration.
The NBA's Utah Jazz and Stanley have teamed up for a limited-edition collaboration.

Stanley’s latest Quencher collab is a total layup.

Stanley, the company known for its 40-ounce cup, has announced its first partnership with a professional sports team.

The Jazz will sell branded Stanley Quenchers at their next home game against the Bucks on February 4, as part of a multi-year agreement with Stanley.

The limited-edition cups, available in black and white, will be accessible to ticketholders first, followed by those without tickets who can visit the Delta Center the next day to try to obtain the Jazz-themed Quencher.

How Stanley turned a 110-year-old water bottle into a $750 million business

The popularity of The Quencher was initially boosted by a group of women from Utah who ran a commerce blog called The Buy Guide.

If Stanley's recent drops suggest that Jazz cups are in demand, then they should be a popular item.

A limited-edition Quencher made in collaboration with Starbucks was the reason for shoppers to rush to Target stores during one of Stanley's recent drops.

The same day they were released, insulated tumblers were being sold for hundreds of dollars on eBay.

Over the past few years, Stanley's growth has been fueled by big-name collaborations. The Quencher is frequently released in new colors and finishes that sell out within minutes. Recent collaborations include one with country music star Lainey Wilson, HGTV star Joanna Gaines, and skincare brand OLAY.

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by Nicolas Vega

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