The limited edition Stanley x Starbucks Quencher is currently being sold for hundreds on eBay.

The thirst for Stanley’s hottest cup can’t be quenched.

The Quencher H2.0 FlowState Tumbler, which has gained popularity among women due to its rebranding efforts, has collaborated with country music star Lainey Wilson in recent months.

The pink Stanley featuring the Starbucks logo has become a social media sensation, causing a rush among fans to grab one as soon as it was available at Target.

The Starbucks collab and the Valentine's Day collection, which included red and pink Quenchers, were extremely popular and caused Target to limit customers to two per person.

The demand for the cups is so high that they can only be obtained on the resale market, and resellers are attempting to profit from this. On eBay, listings for the cups are fetching hundreds of dollars, with most auctions seeing bidding exceed $200 for the $45 cups.

According to CNBC Make It, Terence Reilly, president of Stanley, stated that the resale market is flattering. He found it astonishing that America's top retailers have signs limiting the number of Stanleys one can purchase.

Although scarcity is part of Stanley's strategy to increase demand, there's a focused effort to produce as much product as possible.

We continue to increase the number of units available each time we drop, as we see the trend and growing waiting lists. However, there are only a limited number of seats in the stadium, and once they are sold out, they are unavailable.

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