The billionaire's top advice for aspiring entrepreneurs is to focus on what the kids are doing.

When making career decisions, it's not typically your first thought to seek advice from a tween.

Starting a business or launching a side-hustle can be rewarding, as stated by Nikhil Kamath, a 38-year-old self-made billionaire and co-founder of Zerodha, an online stock brokerage platform.

"Instead of seeking guidance from the previous generation on what to do 20 years from now, look to the younger generation, specifically a 16-year-old boy, to understand their aspirations and plans for the future."

In high school, Kamath began his business journey by selling cell phones to his classmates. After dropping out, he worked at a call center and taught himself stock trading, eventually leading to a career in finance.

Kamath, along with his brother, founded Zerodha, a Bangalore-based trading platform, in 2010. Today, the platform has over 10 million users and has helped Kamath achieve a $3 billion net worth, as per Forbes.

In 2021, he established a venture capital firm called Gruhas, which focuses on supporting entrepreneurs in emerging industries such as artificial intelligence and cleantech, which are highly relevant to younger generations.

"The advice given by older individuals in positions of power may not align with the preferences of your target audience or customers, according to Kamath, who emphasized that it is the younger generation that shapes culture in the future."

Kamath emphasized that young people's curiosity and fresh perspective could inspire innovative ideas for businesses. Tapping into their social media habits could potentially help shape marketing strategies.

According to Pew Research Center's 2024 Teens, Social Media and Technology report, nearly half of teens are online "almost constantly." These young people frequently use YouTube, TikTok, Instagram, and Snapchat, often setting trends in fashion, dance, and lifestyle content on these platforms.

According to research-based advisory firm McCrindle, Gen Alpha, or those born between 2010 and 2024, will have $1.7 trillion in direct spending power and a $5.46 trillion economic footprint by 2029. Despite this, this generation of consumers is being widely overlooked.

In May, CFO Brew reported that CEO Mark McCrindle stated that every organization, brand, and product is just one generation away from extinction.

Mark Zuckerberg and Ben Silbermann, both executives, found success by using young people as inspiration. Zuckerberg was inspired by his own and other college students' social habits to launch Facebook in 2004, while Silbermann created Pinterest with his childhood love for collecting things in mind.

If you want to know if your ideas are good, ask a kid, Kamath insisted.

"Look younger for inspiration, not older," he advised.

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