Sam Altman, CEO of OpenAI, suggests that one day, the AI training data used by the company could be monetized.

Sam Altman, CEO of OpenAI, suggests that one day, the AI training data used by the company could be monetized.
Sam Altman, CEO of OpenAI, suggests that one day, the AI training data used by the company could be monetized.

In a matter of seconds, chatbots powered by artificial intelligence can produce scripts or poems that mimic the distinctive styles of Quentin Tarantino and Rupi Kaur.

The CEO of OpenAI, Sam Altman, stated at the New York Times' DealBook Summit on Wednesday that the original creatives of large language models should be compensated for their contributions, similar to NIL deals for college athletes.

"Altman, whose company develops and runs the ChatGPT chatbot, stated that a new standard is necessary for how creators are rewarded. He emphasized the need to discover new economic models that would enable creators to generate new revenue streams."

Creating an economic model for AI could be challenging due to various reasons, such as determining fair compensation, motivating creatives to participate, and implementing safeguards against misuse. It is uncertain if or when compensating individuals for their contributions to AI models will become standard practice.

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For several years, OpenAI has faced criticism regarding its handling of copyright infringement claims. Numerous newspapers, including The New York Times, have filed lawsuits against OpenAI and Microsoft for using published articles without permission.

Altman stated that he is excited to tackle the challenge of creating a micropayment system where writers can receive payment for generating stories in their unique style.

Bill Gross, founder and CEO of AI startup ProRata, publicly discussed the issue of content creator compensation on CNBC's "Squawk Box Europe" in November.

"Gross stated that AI is both powerful and unstoppable, but it is also unfair. He argued that both creators and consumers require protection. As a result, they developed an algorithm to analyze the output of large language models and generative AI, and determine the percentage contribution of each piece of content. They will then share revenue pro rata based on this analysis."

The Financial Times, The Atlantic, and Axel Springer are already partners with ProRata, and they have also partnered with OpenAI. However, it is unclear how much ProRata would pay individual creators or how it could surpass more established answer engines like Perplexity or chatbots like ChatGPT.

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