One expert predicts that while many Gen Z Brits aspire to become their own bosses, they will encounter a harsh reality.

One expert predicts that while many Gen Z Brits aspire to become their own bosses, they will encounter a harsh reality.
One expert predicts that while many Gen Z Brits aspire to become their own bosses, they will encounter a harsh reality.

While many Gen Z individuals aspire to start their own businesses, a expert cautions that the process may not be as simple as they assume.

A survey of 2,000 British adults by Santander UK revealed that about 75% of Gen Z, born between 1996 and 2012, aspire to become their own boss and do not plan on working a traditional 9-to-5 job for the rest of their careers.

77% of people are confident in their ability to launch and run a successful business, while 39% believe that all they need is a smartphone to do so.

Unlike a third of Gen X and Boomers, who said there were fewer opportunities to start their own businesses when they were young due to pressure to pursue traditional education and career paths, Gen X was born between 1965 and 1980, and baby boomers were born following World War II, between 1946 and 1964.

"According to Sam Jones, Dragon's Den star and founder of Gener8, Gen Z is the most entrepreneurial generation yet, and it's not surprising. Unlike previous generations, they have grown up with digital immersion, providing them with instant access to information, tools, and global connections."

He stated that the exposure has fostered an innovation mindset in them, enabling them to not only start their own businesses but also outperform previous generations in transforming concepts into tangible outcomes.

According to Dan Schawbel, a future of work expert and managing partner at Workplace Intelligence, Gen Z's entrepreneurial spirit is fueled by a desire for autonomy and freedom, including more flexibility, a better work-life balance, and having a purpose.

Alexis Firment, a former teacher from Ohio, shared her frustration in a viral TikTok video about not being able to leave work early despite completing all her tasks for the day. The video struck a chord with younger viewers, who expressed their own struggles with being treated like children at work in the comments.

Schawbel, who grew up in a digital age and experienced economic instability, often feels disenchanted with the inflexibility and perceived constraints of traditional work arrangements, as he shared with CNBC Make It.

Entrepreneurship attracts Gen Z because it allows them to have more control over their work and life, provides opportunities for innovation, and enables them to use their technological skills to make a difference. Additionally, it offers the potential for financial rewards and independence while allowing them to address social or environmental issues they care about.

'Potential Reality Check'

Schawbel asserts that Gen Z's main advantage is their familiarity with technology and their ability to quickly adapt to new technological advancements, in contrast to previous generations.

He stated that their innate understanding of digital platforms, social media, and emerging technologies enables them to navigate the online business landscape with ease.

While Gen Z possesses technological skills and intelligence, they may not be adequately prepared to manage their own enterprises.

While Gen Z possesses digital savviness and innovative thinking, many may underestimate the demands of running a business.

"The demands of maintaining profitability, financial insecurity, and long working hours can conflict with their desire for a balanced work-life."

Schawbel stated that while some Gen Z entrepreneurs will succeed, others may encounter a "potential reality check" as business demands conflict with their lifestyle choices.

by Sawdah Bhaimiya

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