In the 'toughest job market,' Pizza Hut will deliver job seekers' resumes on pizza boxes to employers.
Your next Pizza Hut delivery may come with a side order of employment.
On Tuesday, the pizza chain launched its new "ResZAmes" campaign, which involves printing customer resumes on pizza boxes and delivering them to employers in New York City, the toughest job market.
Pizza Hut's chief marketing officer Melissa Friebe stated that the stunt is aimed at assisting job seekers in making a lasting impression, as per data from CareerMinds indicating that 75% of job applicant resumes are never reviewed by a human.
"Friebe stated, "We understand that searching for a job can be overwhelming, especially during this busy hiring season. To assist our job-seeking customers, we wanted to offer our help and guide them through the process of standing out in a crowded market.""
To determine if their dream employer's offices are within the eligible delivery zones in New York City, applicants must visit the ResZAmes website and enter their zip code.
Pizza Hut will review submissions and choose 25 winners whose resumes will be delivered via custom pizza boxes to their desired employers. If selected, applicants must obtain permission from their chosen company to deliver the pizza box resume. The sweepstakes will end on Sept. 22 at 11:59 p.m. ET.
Pizza Hut cannot assure that the hot and cheesy resume will be effective, but pizza has historically been successful in capturing attention.
Matthew Parkhurst, CEO of New York-based tech startup Antimetal, shared with CNBC Make It how a $15,000 investment in pizza led to over $1 million in sales for his company.
Parkhurst delivered over 1,000 pies to startups and venture capital firms in San Francisco and New York, aiming to attract potential clients and tech influencers with substantial social media followings.
The stunt scored Antimetal 75 new clients, he told Make It.
"No bad press has emerged from this, which is highly unusual," he stated. "I believe that when you undertake something on a massive scale, someone will always find something to complain about ... No one was upset about receiving the pizza."
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