Expert says that the one skill Ryan Reynolds attributes his business success to is considered a "precious commodity" in any job.

Ryan Reynolds' success across multiple industries is built on his strong storytelling abilities, he claims.

Reynolds, a seasoned TV and film actor, discovered that his storytelling abilities could be advantageous in a business setting while starring in, co-producing, and promoting the 2016 movie "Deadpool." Despite the film's limited marketing budget, Reynolds took charge of some of the promotional efforts, filming and posting humorous ads on social media.

"Deadpool" grossed $782.6 million in box office sales against a $58 million budget, and multiple of Reynolds' posts went viral, according to IMDB-owned Box Office Mojo.

Reynolds invested in Aviation Gin in 2018 and Mint Mobile in 2019, and established Maximum Effort to promote these companies. The connection between a gin brand and a mobile network operator may seem unusual, but it's not unique.

Reynolds expressed his passion and fondness for narrating tales in unusual settings.

The acquisition of Aviation by Diageo for $335 million and up to $275 million in future payments was facilitated by Reynolds' unique brand of humor and timely marketing campaigns. Reynolds retained an ownership stake in the deal, and Maximum Effort signed major clients like Match.com and Kraft Heinz.

T-Mobile bought Ka'ena Corporation, Mint Mobile's parent company, for up to $1.35 billion last year.

A crucial workplace skill

Nearly every job or industry requires good storytelling as a crucial workplace skill, according to Stanford University lecturer and communication expert Matt Abrahams, as he shared with CNBC Make It.

If you want to influence your audience, craft a compelling narrative that resonates with them, says Abrahams.

To gain influence through storytelling, you must do four things, he advises.

1. Original: "Did you know that over 80% of people fail to achieve their New Year's resolutions?" Rewritten: "Are you one of the 20% who actually succeeds in keeping their New Year's resolutions?"
2. Original: "I have a question for you." Rewritten: "I need your help with something." This rewritten sentence is more direct and specific, which can be more effective in getting the other person's attention. It also implies that the speaker is seeking assistance, which can create a sense of urgency and importance. This can be relevant and salient to the audience if they are someone who values helping others or if they have a vested interest in the topic at hand.
3. As your guide for this conversation, I promise to provide you with valuable insights and perspectives. Let's get started!
4. Original: "The cat sat on the windowsill and watched the birds outside." Rewritten: "On the windowsill, the cat observed the birds outside."

"Abrahams argues that the biggest mistake in communication is not considering the audience's needs. He emphasizes that attention is the most valuable resource in today's world, and if a message is not tailored to the listener, it will not be heard."

Reynolds concurs: Maximum Effort prioritizes capturing an audience's attention rapidly over crafting flawless advertisements, he emphasized. He underscored the significance of being relatable and relevant to the viewer above all else.

"Reynolds stated that if a brand can move at the speed of culture and participate in the cultural conversation, it is more likely to create emotional investment in consumers. While not an entrepreneur, Reynolds is skilled at emotional investment and is interested in the topic."

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