Effective communication is crucial for the most successful people, and they always do three things when talking to others.

I have devoted the past 12 years to researching the communication techniques of highly successful, impactful individuals.

As the CEO of Quantified, I employ software to enhance companies' customer and audience connections. However, my professional journey commenced on Wall Street, where I focused on quantitative analysis.

I observed that effective communication was a crucial factor in making billion-dollar deals happen, but our models lacked data on how leaders communicated their vision.

I was perplexed by this mathematical concept, so I started working on a method to comprehend it better.

Mastering communication and public speaking is the ultimate guide.

Recently, I analyzed a sample of 200 videos featuring the world's top visionaries, including Franklin Delano Roosevelt, Martin Luther King Jr, the Wright Brothers, and Amelia Earhart. My criteria included TED Talks on innovation, speeches from global thought leaders, and rankings of the world's top visionaries. We then compared these videos to those of 250,000 professionals.

Here are three communication strategies the most visionary leaders use.

They speak in the present tense

Initially, we believed that visionaries would depict a detailed future when they spoke, but in reality, they are more preoccupied with the present.

Our research revealed that successful leaders use the present tense 15% more and the future tense 14% less than the average communicator. For instance, instead of stating "We will achieve these results," they express "We are achieving these results now."

Greta Thunberg is a potent illustration of this kind of on-the-spot communicator.

In her speech at the World Economic Forum in 2019, she urged the audience to feel the fear she feels every day due to the climate crisis and to act with urgency.

They use clear and simple language

Visionaries communicate in a simple and direct manner, using fewer syllables and words per sentence, and employing clear cause-and-effect language.

We aim to enhance our results by 10 to 15% in the next three quarters through cost-cutting efficiencies and improved synergies.

We will enhance our results by 12.5% in the next three quarters using three specific approaches.

Sheryl Sandberg is an excellent communicator, with a favorite phrase from her book "Lean In" being "Done is the enemy of perfect." She communicates 85% more clearly than the average CEO, making her one of the most effective communicators we've ever measured.

Nelson Mandela's statement, "Education is the most powerful weapon to change the world," is a visionary example that is simple, direct, and effective.

They invite their audience in

Immersive communication is achieved by visionaries through the use of second-person pronouns like "you" and "your," as well as language related to the senses.

In a 2014 NPR interview, Richard Branson discussed space tourism and travel.

Branson immerses you in the spacecraft experience, making it feel real and immediate as you unbuckle and float around in complete silence.

What can we deduce from our data is that after obtaining a clear vision, the real effort starts. To effectively convey it, you must emphasize the present, utilize straightforward language, and engage your audience in the vision. By doing so, you can motivate anyone.

Noah Zandan is the CEO and co-founder of Quantified, an AI-coaching platform, and the author of "Insights into Influence." He frequently lectures at The University of Texas, Harvard Business School, Northwestern, UPenn, and Stanford. Prior to his current role, Noah specialized in quantitative analysis on Wall Street for Lehman Brothers, Deutsche Bank, and Brentwood Associates. He holds an Economics degree from Dartmouth College and an MBA from Northwestern University's Kellogg School of Management. Noah is also the founder and executive director of the Rockaway Foundation, a non-profit organization that supports education in underserved areas of Latin America. He is a native of Austin, TX, where he resides with his wife and three children.

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