Daniel Lubetzky, founder of Kind Snacks, reveals the most overlooked type of valuable employee that most CEOs miss.

Daniel Lubetzky dislikes hiring individuals who resemble him.

The billionaire founder of Kind Snacks, Daniel Lubetzky, advises against hiring clones of oneself. Instead, he suggests looking for employees with different qualities and skills.

Lubetzky, who has been announced as the newest series regular on ABC's "Shark Tank," emphasizes the importance of surrounding oneself with individuals whose strengths complement one's weaknesses.

"To succeed, you must acquire complementary skills. If you lack proficiency in numerical skills, seek someone who excels in this area. Similarly, if you lack creativity, hire someone who is creative."

The inclination to collaborate, befriend, and form romantic relationships with individuals who share similar interests, education, skills, and values is known as the "similar-to-me" effect or affinity bias in psychology.

In the workplace, affinity bias can influence hiring decisions and promotions, as a boss may be more likely to give opportunities to those they see themselves in. However, having a team full of people with the same opinions can lead to surrounding oneself with yes-men, which means receiving little to no honest feedback or constructive criticism when mistakes are made.

"It becomes much more difficult to attain success when one enters 'I'm amazing' mode, and fails to recognize mistakes," he stated.

At his first company, PeaceWorks, Lubetzky learned the importance of working with people who hold different viewpoints. The company sold specialty foods made by people living in conflict regions in the Middle East, and Lubetzky recalls having a disagreement with his business partner over a divisive basil pesto.

Lubetzky says that he didn't like the basil pesto that tasted like grass to him. He didn't want anything to do with it, but his partner insisted that he order more. He was like, "Why would I order this stuff? I don't like it." Ten years later, the pesto made up 90% of the company's sales.

Values are a quality that both bosses and employees should always possess, Lubetzky believes. He emphasizes that a positive work culture is more likely to be established when everyone is working towards the same goal.

A 2022 survey from Qualtrics found that 56% of U.S. professionals won't consider a workplace that doesn't share their values, while more than half of US employees (54%) would be willing to take a pay cut to work at a company with better values.

"Lubetzky emphasizes the importance of ensuring that everyone on the team is equally invested in both the 'what' and the 'how,' and that their actions are driven by the right intentions."

CNBC has the exclusive rights to air "Shark Tank" off-network.

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