Building a personal brand is crucial for WNBA star Cameron Brink, who believes that her success on the court translates to success off the court.

Despite being injured and having her rookie season cut short, Cameron Brink has rapidly emerged as one of the WNBA's top stars.

The second-overall pick of the 2024 WNBA Draft, who is behind only Caitlin Clark, has gained attention not only for her skills on the court but also for her fashion sense off the court. During a panel discussion at CNBC x Boardroom's Game Plan Summit, the 22-year-old shared how embracing her love of fashion has helped her establish her personal brand.

"Brink has found comfort in fashion and expressing her femininity, as she enjoys entering games with styled hair and makeup and wearing clothing that makes her feel confident."

Since graduating from college, Brink, who signed an endorsement deal with New Balance, has become one of the most-followed female basketball players with 1.3 million Instagram followers.

"After the draft, I gained more recognition walking around the streets of LA than on the Stanford campus where I went to college," she stated.

Brink, who made $76,535 in her first year and will earn $78,066 with the Sparks next season, admitted that the WNBA isn't her primary source of income. However, she stated that her WNBA fame allows her to be marketable.

"Although my W contract may not be as lucrative as my court earnings, that's how I present myself in this space and it's what I enjoy doing," she stated.

Brink is concentrating on "maintaining the primary focus" while recovering from her torn ACL.

"My success on-court has led to my success off-court," she stated. "I did a shoot with LegalZoom just seven days after my injury. On set, I realized that this injury would not hinder me. I can still be a successful businesswoman, and brands will continue to work with me and accommodate my needs."

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