"Brat" became Charli XCX's highest-selling album after she stopped chasing success while writing it.

In case you haven't heard, it's a brat girl summer.

The release of singer Charli XCX's seventh studio album "Brat" last month has sparked a wave of excitement among social media users, particularly Gen Zers, who are praising the album's depiction of a carefree, rebellious lifestyle.

On Sunday, Charli XCX's social media post about Kamala Harris' attitude, age, and energy during her campaign for the presidency of the United States gained more attention.

Charlotte Aitchison, better known as Charli XCX, surprised everyone with her album takeover. Despite being risky, the album could have failed. "Brat" represented a significant creative departure from her previous album "Crash," which was her most successful at the time.

In 2022, "Crash" debuted at No. 7 on the Billboard 200, but creating similar music would have been a safe route to continued success. However, Charli XCX didn't enjoy the songs because she felt they represented the "vanilla, palatable, flatness" that pop music embodied at the time, as she stated in an interview with The Face in February.

""Radio one liners are not my thing," stated Charlie XCX, who began releasing music at the age of 19."

"I see it as being quite brutalist," the 31-year-old told Resident Advisor earlier this month.

Her U.S. album sales record was set when it quickly reached No. 3 on the Billboard 200 chart.

Highly successful people take calculated risks

Charli XCX decided to take a risk with her career by creating thoughtful music for radio.

Atlantic Records marketed "Brat" after it was in development for over a year, according to Atlantic vice president of marketing Marisa Aron, who stated that the album was culturally significant and a masterclass in artistic direction and marketing strategy.

Smart risk-takers plan and prepare before taking action, as per self-made millionaire John Crowley. They set clear, tangible goals that guide them towards their passion or purpose, rather than lofty, broad goals.

Crowley, the executive chairman of biotechnology company Amicus Therapeutics, stated that they must define their mission and determine what they want to achieve. He inquired, 'Where is the urgent need?'

A 2020 study from Kent State University found that employees who take risks are more likely to be promoted and sent to leadership trainings for high-potential employees.

Risk-taking is a common trait among successful people, such as Bill Gates and Jeff Bezos. However, it's important to take calculated risks, where you have gathered enough data and research to support your plan of action.

"Rocket Lab founder and CEO Peter Beck advised caution and careful planning when taking risks, emphasizing the importance of controlling what you can and acknowledging what you can't."

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