Anyone who moves to Copenhagen can expect to be happy: 'We are confident that people will fall in love with life in the GCR'

Copenhagen is an ideal place to live for those seeking nice weather, work-life balance, and competitive pay, as Denmark consistently ranks among the world's happiest countries and was recently named the No. 1 country for quality of life.

The Greater Copenhagen Region launched a marketing campaign for its new "life quality insurance" to attract people and ensure their happiness upon arrival.

The Zealand, the capital region in Denmark, and Skåne and Halland in Sweden make up the Greater Copenhagen Region.

To be eligible for the program, interested participants must sign up online, secure a full-time and permanent employment contract in the GCR, and relocate to the area between October 2024 and April 2025.

If new residents are unhappy after living in the region for some time, their travel home could be covered under the "insurance" plan.

"We are so confident that individuals will love life in GCR that we are prepared to put our money where our mouth is," Asbjørn Overgaard, a spokesperson, stated to Time Out. "If, despite all our efforts, you are not satisfied with your new home in GCR, we will assist you in returning to your previous location."

Immediate family members of expats moving to the region can receive up to 2,000 DKK or $286 in return travel costs, while expats themselves can receive up to 5,000 DKK or $716 in return travel costs.

The campaign's travel reimbursement budget is 50,000 DKK or $7,158. If the expense limit is exceeded, no additional claims will be paid.

After at least 12 months of permanent residency and full-time employment, individuals can submit requests for reimbursements, with the earliest opportunity being in October 2025.

Despite paying some of the world's highest taxes, which can amount to half of their income, Danish citizens enjoy free or low-cost healthcare, subsidized childcare, tuition-free university education, and grants to help cover expenses. The elderly are also provided with pensions and care helpers.

According to a July 2024 survey by InterNations, Denmark is the top country where expats are most content with their jobs, career prospects, and work-life balance.

Denmark was ranked as the No. 2 happiest country in this year's World Happiness Report due to its high levels of equality and social welfare responsibility, as stated on its official website.

According to the World Happiness Report, happiness is closely associated with these two things.

Like Denmark, Sweden provides its residents with free healthcare and college education, and was ranked second in the world for quality of life, according to U.S. News and World Report.

According to Numbeo, the average cost of living in Sweden is 9.4% lower than in the United States, and renting is 47.5% lower.

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