A mother of a 12-year-old CEO shares her two parenting non-negotiables: "It's crucial for the child to maintain their childhood."

Evana Oli is not surprised that her 12-year-old daughter Zoe is a successful business owner.

At seven years old, an Atlanta-based middle schooler founded and is the CEO of Beautiful Curly Me, a doll company that produces brown dolls with natural hairstyles, children's books, and hair care products.

Oli initially doubted the seriousness of her daughter's desire to start her own business. However, after several months of constant nagging from Zoe, Oli decided to invest $5,000 from her savings to create a prototype, secure a manufacturer, and launch the brand.

According to CNBC Make It, the Beautiful Curly Me generated revenue in the low six-figures in 2022. However, Oli declined to disclose the company's revenue for 2023.

Zoe is a top-performing student and the co-founder of Youth Mean Business, an organization that offers grants, mentorship, networking opportunities, and professional workshops to young entrepreneurs aged 11 to 17.

"Oli tells CNBC Make It that she is very passionate and always thinking of the next thing, which he finds very exciting."

Oli left her 17-year career as a marketing executive to help her daughter run Beautiful Curly Me and Youth Mean Business, managing the companies' operations while also running her own marketing and product management consultancy.

She credits her daughter's success so far to these two parenting non-negotiables.

'It's important for the child to be a child'

Oli ensures that Zoe has a typical childhood, according to her.

""It's important to ensure that she still enjoys being a 12-year-old girl, despite the many demands on her attention at all times," she emphasizes."

Zoe's typical school schedule includes extracurricular activities such as tennis, track, and theater, as well as regular sleepovers with friends. After completing her school work and during her summer free time, Zoe can focus on her business responsibilities, which include attending meetings, creating social media strategy, and product development.

"Oli says, "She has a well-rounded life, but it's important to ensure that [your child] stays grounded in their identity while finding balance.""

It can be challenging for parents of kids with many responsibilities not to be pushy. However, overly pressuring them to excel can lead to anxiety and low self-esteem, which can negatively impact their ability to be "well-adjusted and successful in later life," as a 2016 study by Arizona State University on sixth graders revealed.

Encourage your kids to explore their interests on their own while providing support when needed, advised Melernie Meheux, a senior child and adolescent educational psychologist in 2022.

"Meheux stated that she would always provide constructive feedback to motivate and encourage children, focusing on their strengths and avoiding harsh criticism. She emphasized that children thrive when they are content, happy, and relaxed."

Don't try to live through your child

If you want your kids to be truly happy and successful, you should allow them to follow their own passions, Oli advises.

Oli is passionate about helping people achieve their business goals through smart branding and marketing strategy, and being active in her community through service opportunities geared towards women and young girls.

Oli clarifies that he is not using Zoe's achievements to fulfill his own dreams, but rather to support her on her journey.

The key to raising resilient, accomplished children is this perspective, as emphasized by Debra Lee, the former CEO of BET. Lee, who spent her entire life striving to fulfill her father's aspirations by achieving excellent grades, attending an Ivy League university, and becoming a successful corporate lawyer, found herself living a life of emptiness and self-doubt until she took a risk on the burgeoning TV network.

To help your child succeed, Esther Wojcicki suggests setting expectations without imposing strict limits and allowing them to make their own decisions, as a bestselling author and parenting expert.

""Giving kids the freedom to make their own decisions can boost their engagement, confidence, and empowerment, ultimately leading to limitless potential," she wrote in Make It in 2022."

Oli agrees, stating that his role as Zoe's support system is to assist her in realizing her dreams while ensuring she does not become overwhelmed or overworked.

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