A 43-year-old started a "kitchen island" side hustle on Facebook Marketplace and now earns $379,000 annually.
The Six-Figure Side Hustle series by CNBC Make It features individuals with successful side hustles who share their routines and habits for generating income in addition to their full-time jobs. If you have a story to share, please email us at [email protected].
Teyoshe Smith's previous job provided her with hourlong lunch breaks, which she used to personally deliver hand-assembled charcuterie boxes around Richmond, Virginia.
Smith started her side hustle "organically" by making table-long charcuterie spreads for family gatherings and selling them on Facebook Marketplace in May 2022.
Smith's first batch of crostini, made at her kitchen island, was modest compared to her current ones. Despite this, it was enough to fill 25 boxes, which sold out within two days on Facebook Marketplace.
Smith, a project manager at Capital One, built her business, Bite by Bite & Co., from her house and a nearby church kitchen while maintaining her full-time job. The side hustle generated $84,000 in revenue during its first seven months, leading Smith to leave her job in May 2023.
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Bite by Bite currently operates in two cities, with a storefront in Richmond and a commercial kitchen in Atlanta. Last year, Smith's company generated $379,000 in revenue, and her Richmond storefront was profitable. Smith reveals that Bite by Bite plans to open two more franchise locations this year.
Smith, a 43-year-old entrepreneur, believes that her own drive to care for others is the reason behind the business's rapid growth. "At my core, I am passionate about entertaining, hosting, and providing a great experience for everyone," she says. "It's what I live for, and I could bottle it up and sell it if I wanted to."
Smith talks about her journey of turning her side hustle into a full-time job in one year, the moment she felt successful, and her advice for other small-business owners.
CNBC Make It: Do you think your side hustle is replicable?
Charcuterie is trendy, but what makes it challenging is that a pretty presentation can only take you so far. To stand out, you need something unique.
How did you set yourself apart?
We now offer a more personalized experience in our business by making our own cheese balls and dips using fresh ingredients.
We reimagined the presentation of grazing tables by using custom boards up to 10 feet long, allowing us to set up the tables quickly and efficiently in our own kitchen without the need for additional time and resources.
When we set up, it will only take 30 minutes, and we won't be hovering over our customers.
In one year, Bite by Bite evolved from a side hustle to a full-fledged business. What advice do you have for those looking to follow in their footsteps?
The feedback I received was that I was moving too quickly and not paying attention. Things were happening naturally and falling into my lap. If things are going smoothly, I prefer to continue until I encounter an obstacle.
When you establish an LLC, it is not mandatory for anyone to verify if another business already has the same name. I initially chose the name "Grazing Crazy," but I faced legal action and had to rebrand and hire a lawyer.
Ensure your bank account is set up correctly, educate yourself on taxes, and consult with accountants and lawyers to safeguard yourself legally and financially.
What was the first moment when you felt like you made it?
Last Thanksgiving, I was in Georgia and our team in Virginia was understaffed. One day, I became anxious because no one was available to deliver a six-foot grazing table.
I reached out to a former colleague via Google Meet and requested assistance with the setup. I guided him through the process, instructing him to move the flowers, place the riser, and shift the board to the left.
The spread was beautiful.
I was striving to keep my employees content, but then I realized that I could train and direct anyone, even remotely.
I've gained the confidence to run a successful business anywhere, and I've created a blueprint to replicate and share with others.
This interview has been edited for length and clarity.
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