A 37-year-old former finance worker now earns over $100K monthly by selling clothes.

Zoreen Kabani always assumed she'd go into a traditional professional field.

The individual, who is now 37 years old, immigrated from Pakistan to California with her family when she was 14. In Pakistan, the cultural norm is that one must pursue a career in finance, engineering, or medicine.

For the initial part of her career, Kabani pursued a path in finance, earning a bachelor's and master's degree and landing jobs at Goldman Sachs in 2010 and JPMorgan Chase in 2013. However, despite her success, she felt unfulfilled.

In April 2022, she decided to quit her job at JPMorgan and find work that nourished her soul. Her goal was to pursue something creative. A few months later, her younger brother introduced her to the auction app Whatnot, where sellers livestream auctions of new and used items ranging from electronics to baseball cards.

"I can do this," she thought within a month after finding her way into the women's fashion section and becoming obsessed.

Kabani, now based in Las Vegas, has fully immersed herself in auctioning on Whatnot through her page, zkstyles, and turned her hustle into a full-time business. She consistently earns over $100,000 per month. Here's how she built her online business.

'I love finding deals'

In June 2022, Kabani decided to focus on women's fashion as it was personally a passion of hers.

As a child of immigrants, she grew up very thrifty and now loves finding deals. After scheduling her first stream, she applied this skill to find about 50 items to sell in thrift stores and on clearance.

She recalls having around 50 viewers and 20 to 30 customers purchase items from her online store.

She has been in sales for 13 years and now finds it natural to promote products on camera, but instead of selling stocks, bonds, and investments, she is advertising fashion items.

"And I absolutely loved it."

Most sellers stream 'twice a week at most'

After booking a few more streams, Kabani was able to achieve her goal of not dipping into her savings with her Whatnot streams. Within a couple months, she decided to take her hustle full time.

Kabani set up a Monday-through-Friday streaming schedule for her business on the platform, which was similar to her schedule in corporate America. In contrast to other sellers, "most of them were streaming only twice a week at most," she remarks.

While many fashion streamers only showcase the items they sell, Kabani provides styling tips. For instance, when showcasing a black Macy's sweater, she suggests pairing it with jeans and Dr. Martens for a cute look.

In her first month alone, she grossed more than $12,000.

'I'm having so much fun playing with clothing'

According to her profile, Kabani has sold over 75,000 items on the site to-date.

She maintains a strict six-day-a-week streaming schedule, typically starting at 7 p.m. Pacific Time. Streams last between two and seven hours, depending on inventory and her energy levels. "My customers are loyal and tune in to my streams at the same time every night," she remarks. She records herself using her iPhone.

She has scaled her business to the point where she is shipping out 2,000 units per week. As a result, she has had to upgrade her sourcing. She now uses sites like Boutique by the Box, where sellers can buy boxes of brand name clothing from companies like Madewell and Aerie. Additionally, she works directly with suppliers who will inform her about brand liquidations.

The costs of running a business include inventory, shipping, and shipping materials. These costs can vary depending on the types of clothes sold. "I can have inventory where my average cost of goods is $5," she says. "But I can have inventory where my average cost of goods is $25." Whatnot fees can add up to about 11% of the item's sale price.

Despite the challenges faced by the business, Kabani has been able to generate impressive revenue figures. In October 2023, she surpassed the $100,000 mark for the first time, and in 2024 alone, she has already earned more than $900,000. While Kabani does not disclose her take-home pay, she confirms that she transfers funds to her personal account as needed and reinvests most of her earnings back into the business.

She says she probably has 15-hour days, but she loves what she does.

"I'm enjoying playing with clothing in my business."

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