Etsy sellers are capitalizing on the "Brat summer" trend, not just the Harris campaign.

This summer, a vibrant shade of lime green has become the trend.

Charli XCX's album, which was released in June, has become ubiquitous, with a simple green cover featuring the word "brat" in a basic font. Despite whether you've listened to it or not, you've likely encountered brat culture in some form, such as the "Apple" dance going viral on TikTok or brands using the iconic green to promote their own products.

On Etsy, shoppers and sellers alike have eagerly hopped on the trend.

You can find over 1,000 Etsy results for brat-themed items, including shirts, stickers, buttons, and stationery. Some of these items directly reference the album's lyrics and themes, such as "365 party girl" or "so Julia." Others combine the brat green color with different cultural phenomena, like Taylor Swift lyrics or homages to Vice President Kamala Harris.

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According to Etsy, searches for "brat" increased by 35% in the last three months compared to the previous year, while searches for "lime green" rose by 40%.

After President Biden announced he would not run again and endorsed Harris for the Democratic nomination, Harris's social media team changed the banner on her campaign's X profile to a brat-inspired image of her name against the now-iconic green. Additionally, Charli XCX herself posted "Kamala IS brat," seemingly endorsing the candidate.

Here's how Etsy sellers are getting in on the action.

Where pop meets politics

In June, Ashley Yang launched her Etsy store, DeepCutsUSA, selling brat-themed shirts following the album's release.

Yang, in an interview with CNBC Make It, stated that the line "I'm so Julia" from the album he was enjoying sparked a thought in him about personalization.

Yang, a mom of two, added "brat" shirts in toddler sizes to her store, which she loves because it allows parents to participate in the trend with their kids.

"It's really cute," she adds.

Harris's endorsement boosted sales, with the seller bringing in $2,422 in July, up from $1,014 in June.

Yang's brat-themed products have become one of her top-selling items, generating over $1,200 in revenue since she listed her first lime green shirt on June 22, according to CNBC Make It.

Other sellers have also profited from the brat zeitgeist and the Harris effect.

According to CNBC Make It, Etsy shop owner Brenna McCaffrey states that they have sold around 200 of their brat-themed items in the past few days.

Devon and McCaffrey have been running AugustandArcher for about a year. They began selling lime green shirts and stickers inspired by the album and the internet's reaction to it shortly after Biden's announcement.

Since listing their $9 brat/Harris-themed bumper sticker on their store on July 22, the sister duo has generated $545 in revenue, making it a bestseller after the news.

"McCaffrey was inspired by "Brat" to create a store that celebrates shared interests and makes them into something fun and personal."

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