Walmart's CEO states that the company is well-prepared to expand its advertising operations.

• CNBC's Jim Cramer reported that Walmart CEO Doug McMillon believes his company has a competitive edge in advertising.
• As your digital reach expands and your e-commerce business grows like ours, you'll have the chance to sell ads and we can help advertisers make the connection.

On Tuesday, Wall Street was impressed by Walmart's earnings report. CEO Doug McMillon then shared with CNBC's Jim Cramer that his company has a competitive edge in advertising.

As your digital reach expands and your e-commerce business grows like ours, you'll have the chance to sell ads and we can help advertisers make the connection.

McMillon stated that Walmart's global advertising business experienced a 28% increase for the year, and the company's e-commerce sales surpassed $100 billion for the first time. Additionally, Walmart announced on Tuesday that it would acquire TV maker for $2.3 billion to expand its advertising business.

McMillon believes that Walmart's strength comes from its extensive reach and the ability to accurately assess the effectiveness of advertisements.

By connecting a digital ad to a subsequent transaction in a store or club, advertisers can determine the effectiveness of their ad, which sets us apart from others.

Walmart's recent success, according to McMillon, can be attributed to its ability to attract and retain customers across different income levels, as well as its focus on convenience. The company has been able to keep prices within a "good range" despite inflation, and it offers customers a range of delivery services, including the Walmart+ subscription program.

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