More than a decade, the lowest TV audience for the Super Bowl has been drawn, according to early data.

According to Nielsen, the 2019 Super Bowl had the lowest viewership in 11 years based on preliminary ratings figures.

Approximately 98.2 million people watched the CBS broadcast of the game between the Los Angeles Rams and the New England Patriots on Sunday, according to Nielsen. This is the lowest viewership since 2008, when 97.5 million people tuned in.

The Patriots won 13-3 in the lowest-scoring Super Bowl in its 53-year history.

The NFL championship game viewership has decreased for four consecutive years. In 2017, 111.3 million watched the game, down from 111.9 million in 2016. The highest ratings were recorded in 2015, with 114.4 million viewers tuning in to see the New England Patriots defeat the Seattle Seahawks 28-24.

On Sunday, 67% of U.S. homes with televisions in use were tuned into the broadcast, down from 68% in 2018, according to Nielsen.

Despite a decrease in viewership, the cost of a 30-second ad spot during the Super Bowl broadcast increased. In the U.S., Super Bowl ad spots are the most expensive on commercial TV, with a 30-second spot on CBS costing $5.25 million this year, an increase from the $5.2 million charged by NBC for ad spots in the previous year's game.

NBC and CNBC are both owned by Comcast's NBCUniversal division.

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