Columbia CEO states that the company's fourth-quarter sales were impacted by the warm winter.

• On Friday, Columbia Sportswear CEO revealed to CNBC's Jim Cramer that the company's sales are still largely influenced by winter weather.
• On Friday, after the bell, Columbia's shares dropped 0.87% following the release of weaker-than-anticipated earnings.

On Friday, CNBC's Jim Cramer spoke with the CEO about the company's dependence on winter weather for sales and their search for new opportunities beyond this season, after reporting disappointing fourth-quarter earnings.

Columbia, renowned for its winter clothing, confronts difficulties with the growing trend of warmer temperatures. According to the European Union's Copernicus Climate Change Service (C3S), last year was the warmest year on record, leaving less space for winter clothing.

Boyles stated that the company is concentrating on innovating to remain competitive with other footwear and apparel brands. Additionally, he is considering revamping Columbia's footwear brand for the upcoming spring season.

Boyle stated that we can make changes in the business that are not knee-jerk reactions, which can help us stay on track and focused during challenging times.

On Friday, after the bell, Columbia's shares dropped 0.87% following the release of weaker-than-anticipated earnings.

Boyle expressed satisfaction with the year's outcome, despite being less enthusiastic about the numbers. However, they were pleased with how they managed their inventories and made a profit. Boyle is optimistic about the future and believes things will improve in the next year.

Despite its strong balance sheet, the company anticipates a challenging 2024 due to cautious orders from retailers and high economic and geopolitical uncertainty.

Boyle stated that the company plans to generate an additional $300 million in free cash flow in 2024 by optimizing inventory management. The company has provided guidance and believes it is on track, allowing it to do things that others cannot due to its financial strength.

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