Wingstop is surpassing its fast-food rivals.

Unlike fast food chains such as McDonald's and Starbucks, the consumer is not experiencing the same level of pullback this year.

The popularity of chicken wings during live sports viewing contributes to the success of its traditional offering.

According to Jim Salera, an equity research analyst at Stephens, the likelihood of someone cutting back on something associated with your social event is lower if they have to make a decision about where to reduce spending.

Michael Skipworth, CEO of Wingstop, revealed to CNBC that the company has increased its advertising efforts through live sports.

Skipworth stated that we have a significant chance to reduce the difference in brand recognition compared to national brands and we are persistently making progress towards that goal.

Wingstop has kept its price increases lower than its fast-food competitors since 2019. Specifically, the company has only raised its prices by about 15%, while its quick-service peers fell in the 30% to 40% range, according to an analyst note published by BTIG on July 31.

Andrew Charles, senior research analyst at TD Cowen, stated that there is significantly less discipline compared to Wingstop's recent performance.

In the fourth quarter of 2024, the company's domestic sales grew by 28.7%.

Wingstop's stock has increased by more than 50% year-to-date, from a public offering price of $30 per share in 2015 to a current trading price of approximately $400 per share.

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