Two years after its launch, the Netflix ad-supported tier has 70 million monthly users.

• Netflix's ad-supported tier has reached 70 million global monthly users.
• In response to slowing subscriber growth, the streaming giant introduced a cheaper tier with commercials in November 2022.
• Netflix has sold out of its ad inventory for two live Christmas Day NFL games.

The ad-supported tier has gained 70 million monthly active users two years after its launch.

Netflix stated that it has observed positive growth across all areas of its business, with steady progress in all countries' member bases. The company also revealed that more than 50% of its new sign-ups are for ad-supported plans in countries that offer the option.

In response to a slowdown in subscriber growth, Netflix introduced a new feature in November 2022.

Netflix has reported a growth of 5.1 million subscribers in the third quarter, surpassing Wall Street estimates. The company now has a total of 282.7 million memberships.

Netflix announced that starting from next year, it will stop providing updates on its subscriber numbers and will instead focus on revenue and other financial metrics as its key performance indicators.

Netflix announced two years ago that Nielsen would evaluate its content.

Netflix announced in May that it would air two National Football League games on Christmas Day as part of a three-year deal. On Tuesday, the company revealed that it had sold out of its ad inventory for the two live games.

Netflix has announced that FanDuel and Verizon have joined as advertisers for its games. FanDuel will now be the exclusive pregame sportsbook betting partner and will have a sponsored in-show feature.

Streaming businesses are increasingly adopting ad-supported strategies to attract customers with affordable plans and generate revenue from advertising, which can help them achieve profitability. Despite a slow market for traditional TV advertising, the streaming and digital ad market has seen significant growth.

In May, Netflix announced that it had 40 million global monthly active users on its ad-supported tier, which was a near-double increase from the January figure. This revelation was made during Upfronts, when media companies present their advertising plans to potential clients.

Netflix has announced that it will launch its own advertising platform, ending its partnership with Microsoft for that technology. The platform is currently available in Canada and will be rolled out in the U.S. by the end of the second quarter next year. The company plans to launch the platform globally by the end of 2025.