Tigeraire's federal court filing against Tiger Woods intensifies logo dispute.

• Tiger Woods' apparel company Sun Day Red sued Tigeraire in federal court.
• Sun Day Red's logo is too similar to Tigeraire's, claims Tigeraire.
• Trademark attorney Josh Gerben said the escalation could lead to costly litigation.

The federal court system is now handling a logo dispute between Tiger Woods' apparel company Sun Day Red and Tigeraire, a company that produces cooling products for athletes.

Tigeraire filed a notice of opposition with the U.S. Patent and Trademark Office against Sun Day Red's Tiger logo, alleging that the golf legend's company "unlawfully appropriated" Tigeraire's design for its own branding.

Woods' legal team sued Tigeraire, alleging that the company attempted to exploit Sun Day Red's brand recognition. Sun Day Red has filed a motion to dismiss the patent claim.

The suit alleges that this case involves an opportunistic business trying to exploit a larger and more successful brand through legal threats and excessive demands for financial compensation.

The lawsuit filed last week in U.S. District Court for the Central District of California alleges that Sun Day Red has tried to resolve the infringement claims through negotiation but that Tigeraire has made "outrageous monetary demands" to Sun Day Red, which is owned by TaylorMade.

Tigeraire has recently started attending golf tournaments and updated its website's homepage to highlight golfers, in an effort to showcase market overlap.

Neither Tigeraire nor a representative for Woods and TaylorMade responded to requests for comment on the lawsuit.

The trademark dispute prompted an "aggressive lawsuit," according to trademark attorney Josh Gerben.

Bringing a case to federal court can make it much more expensive for a smaller company like Tigeraire.

Gerben stated that cases often favor the party with more resources to litigate, making it challenging.

In May, after ending his 27-year partnership with, Sun Day Red was launched.

Woods' brand name honors his tradition of wearing red on Sundays, and the logo symbolizes the 15 major championships he has won throughout his career, as he previously stated.