Tiger Woods' Sun Day Red logo is being challenged by Puma.

• Tiger Woods' apparel and sneaker company Sun Day Red is facing opposition from Puma over its tiger logo.
• The company says the mark will cause confusion among consumers.
• Sun Day Red's logo, featuring a Tiger with 15 marks representing the majors Woods has won, has been the subject of opposition in a second notice.

The trademarking of Sun Day Red's logo is still uncertain.

Last week, a filing revealed that Puma, a footwear giant, filed a last-minute notice of opposition against Tiger Woods' leaping cat logos associated with his Sun Day Red brand.

Puma has been using its Sun Day Red logo since 1969, and now the German sneaker and apparel company claims that the logo is too similar to the one that TaylorMade-owned golf brand has proposed. The company has filed a lawsuit to prevent the golf brand from using the mark.

Puma stated in the filing that consumer confusion is likely to occur between the Challenged Marks and the Leaping Cat logo due to the similarity of the marks and the identical, legally identical, or closely related nature of the goods and services of the parties.

Woods' 27-year partnership with Sun Day Red, announced in February, features a leaping cat in its logo. The brand honors Woods' tradition of wearing red on Sundays and pays tribute to his 15 major wins with the lines on the logo.

In September, a small company called Tigeraire filed a notice of opposition against Sun Day Red, which is still in litigation in federal court.

TaylorMade expressed confidence in its trademarks and logos in a statement to CNBC.

The challenge from Puma is "noteworthy," according to Josh Gerben, a trademark attorney at Gerben IP.

"Gerben stated, "This is a genuine battle. With open litigation, there's always a risk of losing. In my opinion, Puma has a valid claim.""

It is likely that the two parties will reach a settlement before the trial in September 2026, as stated by Gerben.

Disputes over logos are less frequent than trademark disputes over names or slogans, according to Gerben.

"He's big enough to move markets," he said, "and Tiger certainly has a target on his back."