The Olympics will have its first beer sponsor in AB InBev, the company behind Corona.

• Anheuser-Busch InBev, the world's largest brewing company, is partnering with the International Olympic Committee.
• The first-ever beer to be globally sponsored in the Olympics will be Corona Cero.
• As AB InBev concentrates on sports-oriented marketing, the team-up occurs.

The first beer brand to ever sponsor the Olympic Games has scored a sponsorship.

The world's largest brewing company has partnered with the International Olympic Committee for the upcoming Paris 2024 and Los Angeles 2028 Summer games.

The IOC has selected Corona Cero, a non-alcoholic beer from AB InBev, as the official beer for their partnership. Corona Cero has less than 0.5% alcohol by volume, as stated on the company's website.

On Friday, CNBC's Arabile Gumede was informed by Doukeris that the low-alcohol space presents a tremendous opportunity.

Doukeris pointed out that beer is a unique category due to its local nature. The industry sources its ingredients locally, sometimes growing them locally, and even uses local bottles and cans. Since beer does not travel much, breweries are often located in local communities where they operate.

This collaboration could represent a resurgence for AB InBev, as the company had previously stated that it would concentrate its advertising efforts on sports and music events.

After facing criticism for its partnership with transgender influencer Dylan Mulvaney, Bud Light sales declined, allowing Modelo Especial to become the top-selling beer in the U.S. last May.

NBCUniversal, the parent company of CNBC, owns NBC Sports and NBC Olympics. NBC Olympics holds the U.S. broadcast rights to all Summer and Winter Games through 2032.