The NWSL has secured media deals with CBS Sports, ESPN, and Amazon worth a total of $240 million.

The NWSL has secured media deals with CBS Sports, ESPN, and Amazon worth a total of $240 million.
The NWSL has secured media deals with CBS Sports, ESPN, and Amazon worth a total of $240 million.
  • The NWSL has announced a new four-year contract with CBS, ESPN, Prime Video, and Scripps Sports, which will begin in 2024.
  • A source close to the matter informed CNBC that the deal is valued at $240 million over its duration, with an annual payment of $60 million.
  • The league announced that the new agreement is 40 times greater than the previous one.
Carli Lloyd of NJ/NY Gotham FC battles for control against in the second half of the NWSL Match against Sydney Leroux of Orlando Pride at Red Bull Arena on August 29, 2021.
Carli Lloyd of NJ/NY Gotham FC battles for control against in the second half of the NWSL Match against Sydney Leroux of Orlando Pride at Red Bull Arena on August 29, 2021. (Ira L. Black - Corbis | Getty Images Sport | Getty Images)

The National Women's Soccer League announced a four-year contract for media distribution with Sports, ESPN, Amazon, and other partners.

The NWSL will commence its contract in 2024, featuring 118 national windows on various media channels, which is predicted to result in unprecedented distribution and revenue. The league will kick off each regular-season weekend with Friday night matches on Prime Video and Saturday night games on Scripps’-owned ION network.

The league will air a package of regular-season matches on CBS and Paramount+, while ESPN will stream live on its various channels in English and Spanish.

The NWSL announced that the remaining regular-season matches will be included in a direct-to-consumer package.

A source close to the matter informed CNBC that the deal is valued at $240 million over its duration, with an annual payment of $60 million.

The league announced that the new agreement is 40 times greater than the previous one.

NWSL Commissioner Jessica Berman stated that these partnerships will significantly alter the league and the players who participate in games each week. The league has made efforts to increase its visibility and reach new audiences, while maintaining the economic value of its product. This marks the beginning of the league's future.

According to the league, CBS will air a minimum of 21 games, ESPN and ABC will air 20 games, Prime Video will air 27 games, and Scripps will air 50 games.

— CNBC’s Jessica Golden contributed to this report.

by Laya Neelakandan

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