The NBA is considering reevaluating its media rights after the 2028 season in an effort to capitalize on the growing popularity of the WNBA.

• The NBA and its media partners will evaluate the worth of WNBA media rights following the 2028 season, taking into account new data such as TV ratings, league expansion, and the duration of the season.
• This season, the WNBA has experienced a surge in popularity due to the arrival of rookies Caitlin Clark and Angel Reese.
• Over the next 11 years, the WNBA will receive a minimum average of $200 million annually from its media partners Disney, NBCUniversal, and Amazon.

According to sources, the WNBA's media rights deal includes a price review after the 2028 season to reflect the league's growing popularity.

The WNBA has secured a $2.2 billion contract for 11 seasons as part of a broader $77 billion NBA agreement with media partners, which was announced earlier this week. This amounts to an average of $200 million per year.

The NBA's new trio of partners did not specify the value of the WNBA in their initial bids for game packages worth $2.6 billion, $2.5 billion, and $1.8 billion, according to sources who requested anonymity.

The NBA collaborated with a media consulting team, headed by Karen Brodkin and Hillary Mandel, to evaluate the worth of WNBA rights. According to sources, Endeavor valued the rights at approximately $125 million annually.

The NBA secured an average of $200 million per year for the women's league due to the increased interest generated by star rookies Caitlin Clark and Angel Reese, and the league's successful negotiations with its media partners, according to sources.

The league's rights value will be reevaluated by Disney, NBCUniversal, and Amazon after the 2028 season, with the $200 million-per-year cost serving as a minimum value, according to sources.

The league will reevaluate its rights based on TV ratings, expansion, and possible changes to the regular season or playoffs, and media partners won't be forced to pay more, but will be incentivized to do so, according to the people.

The WNBA has surpassed a league record with 16 nationally televised games drawing over 1 million viewers, halfway through its current season.

"WNBA Commissioner Cathy Engelbert stated last week that the league's highest attendance in 26 years was achieved during the season's opening, and multiple teams experienced a significant increase in attendance."

The WNBA will have the opportunity to increase revenue through partnerships with other media companies, such as local broadcast station groups Scripps and Ion, and by participating in an advertising revenue share if specific metrics are met, according to sources.

— CNBC's Lillian Rizzo and Jess Golden contributed to this report.

Disclosure: NBCUniversal is the parent company of CNBC.

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