The NBA has chosen Amazon as its new media partner, rejecting Warner Bros. Discovery's attempt to match the deal.

• New media rights deals are being discussed by the NBA for the upcoming season.
• Amazon's $1.93 billion per-year package of games will be used by Warner Bros. Discovery.

The NBA has announced that it will not exercise its matching rights and will instead proceed with the league as a media partner.

The NBA has entered into a long-term arrangement with Amazon Prime Video after Warner Bros. Discovery's recent proposal did not align with Amazon's terms.

"The league's primary objective during negotiations has been to increase the reach and accessibility of their games for their fans. The new arrangement with Amazon supports this goal by adding to the existing broadcast, cable, and streaming packages with Disney and NBCUniversal. All three partners have also committed significant resources to promote the league and enhance the fan experience. The league is grateful to Turner Sports for its coverage of the NBA and looks forward to another season of the NBA on TNT."

On Monday, Warner Bros. Discovery announced that it had secured one of the NBA's three media rights packages, which sources said was the $1.93 billion per-year deal intended for Amazon Prime Video. Meanwhile, NBCUniversal signed deals for the other two packages as part of the league's $77 billion media rights renewal over 11 years.

"To maintain our longstanding partnership, we acted in good faith during both exclusive and non-exclusive negotiation periods, presenting strong bids that were fair to both parties. Unfortunately, the league informed us of its intention to accept other offers for the games in our current rights package, leaving us to proceed under the matching rights provision, which is an essential part of our current agreement and the rights we have paid for under it. This will enable fans to continue enjoying our unmatched coverage, including the best live game productions in the industry and our iconic studio shows and talent, while strengthening our 40-year commitment for many more years."

For nearly 40 years, Turner Sports, a subsidiary of Warner Bros. Discovery, has broadcasted live NBA games. The popular studio show "Inside the NBA," featuring Ernie Johnson, Charles Barkley, Kenny Smith, and Shaquille O'Neal, airs on the cable network TNT. The future of the show is uncertain if the NBA fails to reach a deal with Warner Bros. Discovery.

As part of its current media rights deal with the league, Warner Bros. Discovery has acquired the right to match payment for any NBA games that air on TNT, which will expire at the end of the next season.

The NBA believes that Warner Bros. Discovery's rights do not include an all-streaming package, as Amazon has been granted. Additionally, Warner Bros. Discovery owns its own streaming service, Max, which it could utilize to broadcast games.

More than 200 million Amazon Prime Video customers worldwide make the service a more attractive platform for the league, despite Warner Bros. Discovery only bidding on U.S. rights.