The monthly cost for Venu's sports streaming service is $42.99.

• This fall, Venu Sports will launch its streaming sports service at a monthly cost of $42.99.
• The joint venture, Venu, is a collaboration between Disney's ESPN, Warner Bros. Discovery, and Fox, and will showcase all three companies' collection of live sports, including NFL, NBA, NHL, and MLB.
• Users who sign up for a 7-day free trial will have access to a promotional pricing of $42.99 per month for 12 months.

The monthly cost of Venu Sports, the sports streaming joint venture between ESPN and Discovery, is $42.99.

The streaming platform announced its pricing and plans to launch in the fall. It will offer a 7-day free trial. Further details are expected to be released when it launches. Venu is still pending regulatory approval.

The NFL season starts on Thursday, Sept. 5, and Venu Sports is expected to be available before then, according to a source. Fox has the rights to Sunday NFL games, while ESPN broadcasts Monday Night Football.

It was reported by CNBC that the service would most likely cost between $45 and $50 per month.

The expectation of high-end pricing in direct-to-consumer sports streaming services was anticipated to avoid disrupting carriage agreements with traditional pay TV distributors. Despite being the most popular TV programming, live sports are also the most expensive part of the pay TV bundle. As a result, media rights valuations have skyrocketed, with the NBA's recent 11-year, $77 billion package being the latest example.

Venu announced on Thursday that users who sign up for their service at $42.99 per month will be locked in at that price for 12 months, indicating the possibility of future price increases.

Venu is planning to launch in the U.S. in the fall and will offer thousands of live sports events from all major professional sports leagues and top college conferences, targeting sports fans outside the traditional pay TV bundle, according to the company's Thursday release.

In February, three media companies announced a joint venture and each own a one-third stake in Venu, a company that is run as its own entity with its own management team. Pete Distad, a former Apple and Hulu executive, was appointed CEO of the subsidiary, which announced its name, Venu, in May.

The platform will offer its subscribers access to the entire portfolio of live sports rights owned by its parent companies, including the NFL, NBA, NHL, MLB, college football and basketball, among others. Additionally, Venu subscribers will have access to 14 traditional TV sports networks of its parent companies, including ESPN, ABC, Fox, TNT and TBS, as well as the streaming service ESPN+.

"Venu, with its impressive portfolio of sports programming, will offer U.S. sports fans a single destination for watching many of the most sought-after games and events. The company is building Venu from the ground up for fans who want seamless access to watch the sports they love, and will launch at a compelling price point that will appeal to both cord cutters and never fans currently not served by existing pay TV packages."

Disney+, Max, and Hulu are being planned to be bundled by Disney and Warner Bros. Discovery. The upcoming bundle will cost $16.99 per month with ads and $29.99 per month without ads.