The highest viewership in 25 years was recorded during Game 5 of the WNBA Finals.
- In 25 years, the fifth game of this year's WNBA Finals was the most viewed game.
- Viewership peaked at 3.3 million during Game 5.
- The WNBA season ended with a remarkable viewership, despite the increase in ratings, engagement, and attendance.
It was a big finish for the 2024 WNBA season.
The fifth game of this year's WNBA Finals between the Minnesota Lynx and the New York Liberty was the most-viewed WNBA finals game in 25 years, with 3.3 million viewers tuning in, according to ESPN, citing Nielsen data.
Despite the intense competition for viewership on Sunday night, Game 5's audience was notably high. The National Football League's "Sunday Night Football" and Major League Baseball's National League Championship Series were simultaneously broadcasted.
The number of viewers watching the entire WNBA Finals series increased significantly compared to the previous year, indicating a growing interest in the league and women's sports.
The Liberty emerged victorious in the WNBA finals, winning 67-62 in the final game against the Lynx. The close battle between the two teams helped make the finals even more exciting, with four of the five games being decided by 5 or fewer points. Two of these games went into overtime, adding to the tension. Despite the Lynx's reputation as a perennial powerhouse, the Liberty's championship-less past made this victory all the more meaningful.
The WNBA season concluded with a remarkable viewership increase, along with higher engagement and attendance levels.
The National Basketball Association (NBA) has recently signed a new media rights deal worth $2.2 billion over 11 seasons, with an option to renegotiate the terms after the 2028 season, according to CNBC.
The Golden State Valkyries will begin play in the 2025 season, and the WNBA will have 44 regular season games and a seven-game finals in the next year.
The Women's National Basketball Players Association announced Monday that it would not abide by the collective bargaining agreement it had previously agreed upon with the league. As a result, the current CBA will remain in effect for the 2025 season, as reported by the Associated Press.
Business News
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