The company behind classic films at local theaters, Fathom, is experiencing significant growth in moviegoing.

• Despite the box office being in a slump and audiences being more selective, Fathom Events is experiencing significant revenue growth.
• The collaboration between AMC, Regal, and Cinemark is renowned for presenting unique content on the big screen, including classic Hollywood films, live theater and opera performances, and concerts.
• The rewritten sentence is: "The alternative version of the sentence is: The value proposition of this approach is twofold: it revitalizes older films and brings them back to life in theaters."

Despite the box office being in a slump and audiences being more selective, Fathom Events is experiencing significant revenue growth.

For 20 years, the joint venture between Regal and has been renowned for showcasing alternative content on the big screen, including classic Hollywood titles, live theater and opera productions, concerts, and television series.

Recently, it expanded into the niche market of specialty distribution, offering "The Blind," "The Chosen," "Jesus Thirsts," and "Waitress: the Musical" to its audience. Upcoming is "The Journey: A Music Special from Andrea Bocelli."

In 2024, Fathom's first-quarter revenue increased by nearly 140% compared to the previous year, reaching $43 million, and surpassing its highest-grossing year ever.

Fathom's partnership with Hollywood's biggest studios and its extensive cinematic reach has made it a powerful player at the box office. Its value proposition is twofold: revitalizing older films and bringing them back to life in theaters.

"According to Paul Dergarabedian, senior media analyst at Comscore, anniversary titles have gained popularity in recent years, particularly among older films. These re-releases are beneficial to both movie fans and theaters, generating additional revenue decades after the initial theatrical run."

During the post-pandemic era, Fathom has been a vital source of content for smaller cinema operators, who have relied on it to fill the void left by pandemic and strike-related production shutdowns.

Fathom made $32 million from Season 4 of "The Chosen," which is about the life of Jesus, accounting for 75% of its first-quarter earnings.

"Brock Bagby, president and chief content, programming and development officer at B&B Theatres, stated that 'The Chosen' was a huge success for them through Fathom, generating extra revenue in February and March that they wouldn't have had otherwise."

The company celebrates milestone years and fan-favorite titles through classic cinema showings and anniversary titles.

"According to Jordan Hohman, vice president of project development at Phoenix Theatres, there is a growing segment in the box office consisting of people who are interested in watching older films on the big screen. These audiences are able to experience classic films either for the first time or for the first time in a new way. Jordan believes that this is valuable."

The company commemorated the 85th anniversary of "The Wizard of Oz" and "Gone with the Wind," as well as the 35th anniversary of "Steel Magnolias." Additionally, the 50th anniversary of "Blazing Saddles," the 70th anniversary of Alfred Hitchcock's "Rear Window," the 40th anniversary of "Neverending Story," and the 20th anniversary of "Mean Girls" are still upcoming.

The Studio Ghibli Fest showcases all 14 films from the studio in their original Japanese and English dubbed versions. This year, the lineup includes the 20th anniversary of "Howl's Moving Castle," the 25th anniversary of "Kiki's Delivery Service," and the 30th anniversary of "Pom Poko."

Even after many years, these films can still generate significant revenue.

The three-weekend run of the original Lord of the Rings trilogy at Fathom grossed $8.2 million at the box office.

""The Lord of the Rings was a huge success nationwide, and for us, our 4DX Lord of the Rings screening in our new Dallas theater sold out every show this weekend," Bagby stated."

A movie experience can be immersed in using 4DX, which incorporates motion seats, practical effects, and sensory elements in its screen format.

Since its original release, "Coraline" has been celebrated with 3D showings in August, and audiences are already purchasing tickets for these special events.

"Coraline" was re-released by Fathom twice with great success. In 2022, the film was shown in 800 theaters for one day and made $1.2 million in ticket sales. Last year, the film was extended to five days and grossed $7.1 million, setting a new record for highest-grossing classic film release in Fathom history.

The initial domestic run for "Coraline" in 2009 was $71 million, which is 10% of its opening weekend and 42% of its initial domestic run.

Last year, 53% of the film's audience were 34 years old or younger.

Despite being 15 years old, the film is being viewed for the first time by new audiences, according to Ray Nutt, CEO of Fathom Events.

This year's "Coraline" screenings are experiencing seven times more ticket sales per location compared to the same period last year, with two-thirds of those sales being for the 3D version of the film.

Smaller theater chains rely on Fathom's parent companies and nationwide marketing to do the heavy lifting.

"Fathom has established numerous relationships, according to Hohman of Phoenix Theatre. They have resolved the licensing issues and devised the marketing strategy for re-releasing iconic films that are beyond our capabilities. This is a nationwide initiative. In my opinion, Fathom provides significant value."