The 2024 WNBA season recorded its highest TV viewership and game attendance in 26 years.

• Last season, the Women's National Basketball Association had an average of 462,000 viewers per game. This season, the average has tripled to 1.3 million viewers per game.
• The popularity of the team is largely due to the contributions of well-known players like Caitlin Clark and Angel Reese.
• In May, the league recorded its highest first-month attendance in 26 years, with approximately 400,000 fans attending games.

The Women's National Basketball Association is experiencing a surge in popularity, with record-breaking attendance and viewership for its games, despite the conclusion of the NCAA tournament.

The 28th season of the WNBA, which began on May 14, has been the most-watched on TV networks in the league's history, with an average of 1.3 million viewers per game, tripling the previous season's average of 462,000 viewers.

In May, the league recorded its highest first-month attendance in 26 years, with approximately 400,000 fans attending games. Over half of these games were sold out.

The WNBA's powerful rookie class was credited with driving fan engagement, resulting in a 236% increase in merchandise sales year over year, with big names such as Caitlin Clark and Angel Reese contributing to the surge in sales.

The league reported a 60% increase in year-over-year TV viewership among people of color, while young girls and people under age 35 saw their viewership more than double in the first week of the season.

"Our growing engagement among diverse audiences is a positive sign for our fandom, as stated by Chief Growth Officer Colie Edison in the release," said Colie Edison, Chief Growth Officer.