Tech CEOs including Nadella and Narayen are investing in cricket's American dream.

• Nearly a billion dollars has been invested in building the sport of cricket in America as the Men's T20 Cricket World Cup, co-hosted by the U.S. for the first time, gets underway.
• Major League Cricket has attracted investments from Microsoft CEO Satya Nadella and Adobe CEO Shantanu Narayen, along with other executives.
• Soma Somasegar, a venture capitalist and key owner of Seattle's cricket team, the Orcas, stated that what excites him is the potential for cricket to become a mainstream sport in the U.S.

In the U.S., cricket may not be as popular as in other countries, but some high-profile CEOs and investors are attempting to increase its popularity.

Nearly a billion dollars have been invested in the American ambition for the Men's T20 Cricket World Cup, which is being co-hosted by the U.S. for the first time as it ramps up.

Executives such as CEO Satya Nadella and CEO Shantanu Narayen, as well as Iconic Ventures, Madrona Venture Group, and other executives, are among those investing in the new U.S. professional league, Major League Cricket.

Soma Somasegar, venture capitalist and managing director at Madrona, stated that what excites him is the possibility of cricket gaining mainstream status in the U.S.

Somasegar and Nadella are both owners of the Seattle cricket team, known as the Orcas, as well as investors in the league as a whole.

Somasegar revealed that he and Satya Nadella have been discussing the possibility of introducing cricket to America for a long time.

Microsoft's campus in Bellevue, Washington, has a cricket field due to Nadella's passion for the sport.

Cricket was a popular sport among many immigrants, including Somasegar, who grew up studying and watching it repeatedly.

Nearly $850 million is being invested in creating a successful cricket league in the U.S., according to sources who wish to remain anonymous due to the confidential nature of the funding information.

Major League Cricket currently has six professional teams, each projected to spend approximately $75 million to $100 million in the near future on team formation, talent acquisition, and stadium construction for hosting live cricket matches.

The T20 World Cup, held in June, is being hosted at multiple locations in the U.S. and the West Indies, adding to the excitement.

On Sunday, at the newly developed Nassau County stadium in New York, India will face Pakistan in a highly anticipated match.

According to The New York Times, over 300 million Indians watched the last India-Pakistan match.

StubHub stated that the average price of tickets for Sunday's rivalry game is $1,300, while the average price for the other 54 matches of the tournament is $120.

Anurag Jain, a venture capitalist and part owner of the San Francisco Unicorns Major League Cricket team, stated that the U.S. national team is predominantly composed of players from the league.

The objective is to popularize cricket as a widely-played sport, stated Satyan Gajwani, the vice chairman of Times Internet, the digital division of the Times of India. He oversees Willow TV, which holds the exclusive streaming rights for cricket in North America, including the T20 World Cup.

Gajwani, an investor in the U.S. league, stated that his group aims to target the devoted fans from South Asia residing in the U.S.

Gajwani stated to CNBC that the South Asian diaspora in the U.S. essentially consists of 5 million extremely devoted cricket fans.

Cricket is also popular among expats from the U.K. and Australia residing in the U.S.

On average, South Asians in the U.S. have the highest gross income of any ethnic group, according to research from Indiaspora, a global network of Indian leaders.

M.R. Rangaswami, founder and chairman of Indiaspora, stated that there is a significant amount of discretionary income that can be utilized for sports and entertainment.

Acknowledging the difficulty of breaking into the U.S. sports scene, where basketball and football dominate, Rangaswami suggested that baseball, which shares some similarities with cricket, could serve as a potential entry point.

— CNBC's Jessica Golden contributed to this report.