Starbucks is experiencing a decline in customers.

is finding growth harder to come by.

IBISWorld research shows that Starbucks held 26.5% of the U.S. coffee and snack shop market last year. Nevertheless, the company has experienced a decline in global same-store sales over the past two quarters.

As the market leader, you attract competition and they attempt to reduce your market share, with more competition now present than before, according to Neil Saunders, managing director of GlobalData Retail.

Starbucks cafes have traditionally served as a "third place" for customers to work and socialize outside of their home or office. However, experts claim that the company is now less experiential than it once was. As a result, competition has increased, with value players like Dunkin' Donuts and quick-service restaurants targeting a more price-conscious customer.

The consumer is more 'choiceful,' and the obvious value is what matters right now, according to Kevin McCarthy, a managing director at Neuberger Berman.

To learn more about how Starbucks is addressing its recent challenges, watch the video.