Spider-Man movie drives toy demand, helping Hasbro surpass expectations.

Spider-Man movie drives toy demand, helping Hasbro surpass expectations.
Spider-Man movie drives toy demand, helping Hasbro surpass expectations.
  • On Monday, Hasbro surpassed analysts' expectations for quarterly revenue and profit, thanks to a rebound in its television production business and price hikes to combat supply chain challenges.
  • In the fourth quarter, the company's total net revenue increased by 17% to $2.01 billion, surpassing analysts' predictions of $1.87 billion, as per Refinitiv IBES estimates.
  • Hasbro shares rose 3.3% to $97 in premarket trading.
After Hours
Hasbro Studios TV shows
Hasbro Studios TV shows (Source: Hasbro)

On Monday, the company surpassed analysts' predictions for quarterly revenue and profit, thanks to the popularity of toys linked to the latest Spider-Man film and a resurgence in its television production industry.

Despite planning another round of price increases for the second quarter, the company's shares reversed from premarket to trade down 2% as it warned that surging freight and raw material costs would pinch profit margins for most of this year.

After a lack of major Marvel blockbusters, the December release of "Spider-Man: No Way Home," which grossed over $1.1 billion worldwide, was a much-needed success for Hasbro.

The Partner Brands segment experienced a 13% increase due to web slinger-based toys, as interim CEO Richard Stoddart informed analysts during a call.

James Zahn, deputy editor at "The Toy Book," stated that Spider-Man helped revive some of the earlier Marvel movies, including "Eternals," which underperformed.

Spider-Man is finally catching up with the release of toys for 'Shang-Chi' and 'Black Widow,' which did not come out in sync with their theatrical releases.

Despite global supply-chain disruptions, Hasbro's fourth-quarter net revenue increased by 17% to $2.01 billion, surpassing analysts' predictions of $1.87 billion.

The company increased its shipping operations and improved product sourcing to overcome pandemic-related obstacles.

According to Refinitiv IBES estimates, the company earned $1.21 per share, exceeding expectations of 88 cents, due to price increases that offset a rise in costs.

Hasbro, who recently appointed Chris Cocks as the head of its digital gaming division, predicts a low single-digit increase in revenue for 2022.

by Reuters

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