Robert Kraft and campaign against antisemitism join forces with professional sports leagues.

• On Thursday, Robert Kraft, owner of the New England Patriots, and his foundation revealed a "Time Out Against Hate" ad featuring stars.
• The campaign is a joint effort with Major League Baseball, Major League Soccer, the National Basketball Association, the Women's National Basketball Association, the National Football League, the National Women's Soccer League, and NASCAR.
• The San Francisco 49ers and Seattle Seahawks will be featured in an ad that will debut during Amazon's Thursday Night Football programming.

A new campaign to combat antisemitism is being launched by prominent sports figures.

On Thursday, Robert Kraft, owner of the New England Patriots, and his foundation, in collaboration with Major League Baseball, Major League Soccer, the National Basketball Association, the Women's National Basketball Association, the National Football League, the National Women's Soccer League, and NASCAR, unveiled a star-studded ad titled "Time Out Against Hate."

The Anti-Defamation League has reported over 10,000 antisemitic incidents in the US since the Oct. 7 Hamas terrorist attack in Israel. Meanwhile, the Foundation to Combat Antisemitism, founded by Kraft, states that 10% of US adult males are openly prejudiced against Jewish people and are known to express their views openly.

The ad spot featuring names such as Billie Jean King, Shaquille O'Neal, Jim Harbaugh, Doc Rivers, Joe Torre, Ryan Blaney, and Candace Parker will debut on Thursday as part of the Thursday Night Football programming between the San Francisco 49ers and Seattle Seahawks. The campaign will also be shown on digital platforms and on billboards nationwide.

"Kraft emphasized the importance of unity in amplifying our message and extending the power of sports beyond the stadiums, arenas, and fields into our communities. He urged everyone to join him in creating a world where hate is met with a unified stand for empathy, understanding, and respect through this initiative."

In 2019, the Foundation to Combat Antisemitism was established by Kraft to tackle the increasing hatred towards Jews in the US.

In June, Kraft announced a $1 million donation to Yeshiva University to cover tuition for Jewish students who wish to transfer, after stating in April that he was no longer comfortable financially supporting his alma mater, Columbia University, due to the administration's handling of anti-Israel protesters on campus.