Regional sports networks to be renamed Diamond Sports, in partnership with FanDuel.
- Diamond Sports' regional sports networks have secured a naming rights agreement with FanDuel.
- The agreement for the 2024 NHL and NBA seasons will be long-term, but is pending Diamond's emergence from bankruptcy, as stated in a bankruptcy court filing.
- FanDuel has been granted the authority to acquire a stake in the restructured Diamond Sports through the agreement.
More change is coming to Diamond Sports' regional sports networks.
The company announced in court papers filed Tuesday that it has reached a naming rights deal with FanDuel, which will rebrand the Bally Sports channels just as the National Hockey League season has started and the National Basketball Association's 2024-2025 season is less than a week away.
FanDuel will be a "long-term naming rights partner" of Diamond Sports if it emerges from bankruptcy protection, according to the company's filing. The new naming rights agreement will also grant FanDuel the right to purchase up to 5% of equity in the reorganized company and receive performance warrants for up to 5% of equity.
The agreement is subject to court approval.
The partnership between Diamond Sports and FanDuel will help Diamond Sports get closer to emerging from bankruptcy and provide FanDuel with more exposure as the top sports betting company.
In court papers filed on Tuesday, Diamond revealed that negotiations with FanDuel began in February, but the company waited until it had finalized agreements with the NBA and NHL before discussing the final terms of the naming rights deal. A FanDuel representative declined to comment beyond the filings, and the specific financial terms of the agreement were not disclosed.
FanDuel was viewed as a promising partner by Diamond Sports due to the strong overlap between the two businesses.
The regional sports networks will be renamed for the third time as part of Disney's acquisition of .'s assets. In order to gain regulatory approval, Disney had to divest the networks, which were still under the Fox Sports banner. A naming rights deal was later signed with gaming company .
Earlier this year, the agreement between Diamond Sports and Sinclair resulted in the termination of The Bally's Corp.
Sinclair, despite being an independently run subsidiary, was accused by Diamond in a lawsuit of exacerbating its problems due to Sinclair's ownership. Sinclair did not admit any wrongdoing.
Last year, Diamond Sports filed for bankruptcy protection and has since been engaged in ongoing discussions with the NBA, NHL, and Major League Baseball to restructure and emerge from bankruptcy.
According to court documents, Diamond Sports anticipates exiting bankruptcy by December based on financial forecasts.
During the bankruptcy proceedings, teams from all three leagues have been leaving the networks and seeking alternative local viewing options for their fans.
Diamond Sports announced that it would retain only the Atlanta Braves for the 2025 MLB season, resulting in the departure of 11 other teams whose contracts are still with the company.
Earlier this month, a Diamond Sports attorney stated in court that "we do not prefer to drop these teams."
The MLB has decided to produce the local games of the Milwaukee Brewers, Cleveland Guardians, and Minnesota Twins for the 2025 season, following the departure of several teams, including the San Diego Padres and Arizona Diamondbacks, from regional sports networks in 2023.
Some NBA teams that have left regional sports networks have turned to local broadcast stations to air local games. The NHL's Dallas Stars and Anaheim Ducks have launched over-the-top streaming partnerships with Victory+, a sports streamer owned by Canada-based A Parent Media Co., for their local viewing.
Business News
You might also like
- The auto industry is shifting away from its "capital junkie" habits following unprecedented investments in EVs and self-driving technology.
- Richard Branson encourages young people not to despair about the future, stating that we can conquer climate change.
- "Gladiator" earns $55.5 million while "Wicked" takes in $114 million in its domestic opening.
- Can Starbucks reduce wait times at its airport cafes?
- Paris's next big soccer success may be planned by one of the world's wealthiest families.