Peacock, Netflix, and Apple TV+ are now available as a bundle for Comcast subscribers.

• Comcast announced on Tuesday that it will offer a streaming bundle for its cable, broadband, and mobile subscribers, which includes Peacock, Netflix, and Apple TV+ at a discounted rate.
• Streaming services are gaining more value and subscriptions as major media players unite to drive user engagement.
• Comcast did not disclose the price of the bundle.

On Tuesday, it was announced that a streaming bundle would be introduced for cable, broadband, and mobile subscribers, combining Peacock and at a discounted rate.

The announcement made at the MoffettNathanson media conference in New York on Tuesday reveals that major media players are collaborating to enhance user value and increase subscriptions for streaming services.

On May 8, announced a bundle of its streaming services - Disney+, Hulu, and Max.

Comcast's streaming bundle will be offered to its existing subscribers, which could help maintain its pay-TV subscribers.

During the first quarter, Comcast reported that it lost 487,000 cable TV customers, but its wireless business experienced a 21% increase in customers, totaling 6.9 million lines.

Comcast did not reveal the cost of the impending package. Peacock's subscription fees begin at $5.99 per month, but will increase to $7.99 per month this summer. Comcast's broadband customers usually receive a discount on the company's streaming service.

Both Netflix and Apple TV+ have monthly subscription fees: Netflix starts at $6.99, while Apple TV+ costs $9.99.

"Comcast CEO Brian Roberts stated on Tuesday that the company has been successfully and creatively bundling video for 60 years. This is the latest iteration of that approach, and Roberts believes it will be a compelling package."

This report was contributed to by Kerry Caufield, Lillian Rizzo, and Alex Sherman of CNBC.

Disclosure: Comcast owns NBCUniversal, the parent company of CNBC.