NFL games to be streamed on Netflix for three Christmas Days.

• Netflix will stream NFL games on Christmas Day for the next three years.
• It's the streaming platform's first true step into live sports.
• Netflix has entered the live entertainment industry with agreements to broadcast WWE's "Raw" and a boxing match between Mike Tyson and Jake Paul.

For the next three years, Christmas Day NFL games will be streamed live on the platform, marking its first foray into live sports.

The league announced that two games will be shown on Christmas Day this year, with at least one matchup scheduled for both 2025 and 2026 on the streaming platform.

The cost of Netflix acquiring the streaming rights for the games is uncertain.

Netflix has attracted significant viewership through its sports programming, including the "Formula 1: Drive to Survive" documentary and the "Quarterback" series featuring NFL quarterbacks. Despite previously stating that it had no intention of pursuing live sports rights, Netflix has since streamed the WWE's "Raw" and hosted a boxing match between Mike Tyson and Jake Paul.

Netflix is streaming games for the most popular U.S. sports league as it aims to increase profits by raising subscription fees, promoting an ad-supported membership, and enforcing password sharing restrictions.

Last year, according to Sports Media Watch, the average number of viewers for the three NFL games on Christmas Day was 28.68 million.

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