Netflix is adding three "Grand Theft Auto" games to its mobile library.

Netflix is adding three "Grand Theft Auto" games to its mobile library.
Netflix is adding three "Grand Theft Auto" games to its mobile library.
  • Next month, Netflix will add three "Grand Theft Auto" games to its mobile library for subscribers to enjoy.
  • Netflix has secured a significant deal with "Grand Theft Auto," one of the most successful video game franchises ever.
  • It’s unclear if the new releases will drive subscriber growth.
Grand Theft Auto V packaging and Netflix logo displayed on a phone screen are seen in this illustration photo taken in Krakow, Poland on October 18, 2023.
Grand Theft Auto V packaging and the Netflix logo are displayed on a phone screen in this photo taken in Krakow, Poland, on Oct. 18, 2023. (Nurphoto | Getty Images)

Next month, subscribers will have access to three "Grand Theft Auto" games.

The Definitive Edition of "Grand Theft Auto: The Trilogy" will be available on the App Store and Netflix mobile app on December 14, featuring "Grand Theft Auto III – The Definitive Edition," "Grand Theft Auto: Vice City – The Definitive Edition," and "Grand Theft Auto: San Andreas – The Definitive Edition."

Unlike most of Netflix's 80-game library, players do not need a controller to enjoy the mobile release of "Grand Theft Auto: The Trilogy – The Definitive Edition."

Netflix has secured a significant advantage with its mobile games, as they have been downloaded less frequently compared to other publishers.

Netflix has previously acquired a well-known franchise, and recently released "Sonic Prime Dash" for mobile devices, based on Sega's "Sonic the Hedgehog," which is their top-selling franchise, according to Statista.

Will licensing a popular franchise increase the number of subscribers who download games on Netflix, or will the releases attract new subscribers?

Insider Intelligence analyst Ross Benes stated that Netflix's launch of GTA is its most promising game addition, indicating that the company is becoming more serious about gaming. However, he noted that the mobile platform may restrict gameplay.

Existing subscribers can enjoy playing 'Vice City' or 'San Andreas' on their phone as a cool feature, but new subscribers may not be enticed to sign up solely to access a game they're already familiar with in a less optimal format.

Netflix announced in August that the company is testing games on larger-screen devices, with a beta test that requires gamers to use their phone as a controller when playing on the TV.

Despite recent data suggesting that less than 1% of subscribers play a Netflix game daily, the streaming giant continues to maintain a positive outlook on its gaming efforts.

Netflix's gaming strategy is similar to how the company has approached other new ventures, according to Netflix co-CEO Greg Peters, who made this statement during the company's third-quarter earnings call last month.

by Drew Richardson

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