McDonald's is planning a 2025 'McValue' promotion.

• CNBC has learned that McDonald's is planning to introduce a "buy one add one" option in addition to keeping a $5 value meal offer on the menu for the first half of the year as part of its new "McValue" approach for next year.
• According to two sources, the initiative is likely to pass despite franchisees still voting on its value offerings.
• McDonald's reported earnings and revenue that exceeded expectations in its most recent quarter, but experienced a 1.5% decline in global same store sales.

In order to retain customers who are disillusioned with the high prices at restaurants, the company is planning to introduce 2025 value offerings.

CNBC has learned that the company is planning to keep the $5 value meal offer on the menu for the first half of the year and introduce a "buy one add one" option for $1 more. The "buy one add one" offer includes a double cheeseburger, McChicken sandwich, 6 piece nuggets and small fry, or breakfast options of a Sausage McMuffin, sausage biscuit, or sausage burrito and a hashbrown.

The broader value strategy includes 10-piece nuggets for $1 and other deals as local value offerings have been on menus around the country and in the app.

The initiative is expected to pass, according to two sources, although operators are still voting on the 2025 value offerings and McDonald's has not commented.

McDonald's reported earnings and revenue that exceeded expectations in its most recent quarter, but its global same store sales fell by 1.5%. Despite this, sales in the U.S. rose by 0.3%, which was slightly below the analysts' expectations.

Executives on the earnings call stated their efforts to establish a 2025 value platform for launch in the first quarter of the year.

A strong value proposition is essential at the foundation, as CEO Chris Kempczinski emphasized during the call with analysts, stating that the focus has been on strengthening, adding, and adjusting value programs to ensure a solid foundation.

To excite customers, you must overlay food news with great marketing. By combining news and marketing, you can achieve a strong full margin check and value programs.

The recent E. coli outbreak linked to McDonald's slivered onions affected traffic in October, and it will be included in the fourth quarter earnings cycle, executives stated.

CNBC reported on Friday that the fast-food giant will invest over $100 million to increase sales at its restaurants and accelerate recovery at affected franchisees.

$65 million will be invested in supporting owners who have lost business, with a focus on the hardest-hit states, while approximately $35 million will be invested in traffic-driving programs, including marketing efforts, according to a memo to owners and employees viewed by CNBC.