Mattel's Uno and other popular games will become accessible to people with color blindness.

• By the end of 2024, Mattel will ensure that 80% of its games are accessible to people with color blindness.
• The company plans to raise this amount to 90% in 2025.
• The Mattel games that are being updated include Uno, Phase 10, Dos, Blokus, and Tumblin' Monkeys.

The company aims to make 80% of its games colorblind accessible by the end of the year and increase that percentage to 90% by 2025, as announced on Tuesday.

Mattel announced that it will introduce new colors to some of its most popular games as part of an inclusivity effort. The company's portfolio-wide changes will ensure that classic colors are not the only way to differentiate cards or components for the majority of their games.

The new 'Beyond Colors' mobile decks, led by Mattel's joint mobile game developer and publisher venture with , will feature new symbols for colorblind identification, such as squares and triangles, according to the release.

The Cleveland Clinic estimates that around 300 million individuals experience some form of colorblindness, and Mattel is taking steps to make gaming more accessible to this group.

In the announcement, Vice President and Global Head of Games Ray Adler stated that Mattel is proud of its portfolio of games that bring people together, regardless of language or culture, and the initiative to offer more colorblind accessible games is a testament to its inclusivity journey.

Mattel announced that it will donate colorblind accessible products to local YMCA summer camps to commemorate this achievement.