Lizzo's new line of Fabletics shapewear: A bold design and body positivity preview

• In the upcoming month, Lizzo will introduce her own shapewear line, Yitty, in collaboration with Fabletics.
• Lizzo reveals to CNBC that she aimed to challenge the norm after growing up wearing tight-fitting clothing to alter her body shape.
• The shapewear will be available in neon colors and bold prints, with sizes ranging from XS to 6X and prices ranging from $14.95 to $69.95.

As a young girl, Lizzo strived intensely to fit in.

A preteen girl who is now a superstar would wear body girdles and skin-tight corsets to school, which she said was uncomfortable.

The singer, a 33-year-old Detroit native, shared in a recent Zoom interview that growing up in a society where they were made to feel ashamed of their appearance due to their awareness of it, resulted in a really painful and shameful experience.

Lizzo eventually abandoned girdles and embraced her plus-size body, saying, "I got to a point where I was like, 'F--k that,'" she laughed. She stopped wearing bras and went all the way to the other side to liberate herself and find her self-love and body positivity.

That’s when Lizzo started experimenting with her own version of shapewear.

She remembered how she began to enjoy experimenting with various shapes, silhouettes, and appearances, and then realized, "This isn't so terrible if I'm not harming my body in the process."

In the upcoming month, Lizzo will introduce her own shapewear line, Yitty, in collaboration with Fabletics.

Lizzo's first business venture beyond her work in music and entertainment, as well as her personal investments, is marked by her participation in a reality dance competition series streaming on Amazon Prime Video.

Bright colors, bold prints

Don Ressler, Fabletics co-founder, has been working with Lizzo for three years, culminating in the upcoming launch.

Yitty's decision to collaborate with Fabletics was motivated by her perception of the brand's limitless potential, while other potential partners viewed her as a small capsule collection or a limited-time offering.

Fabletics has worked with several celebrities, including actress Kate Hudson, singer Demi Lovato, and comedian Kevin Hart.

The retailer aims to fill a gap in the apparel market by offering a range of workout gear and lounge wear, positioned between high-end brands like and cheaper labels found at.

Fabletics' VIP members pay a monthly fee for their clothing purchases, similar to a subscription model, and have the option to skip a month to prevent credits from accumulating.

Ressler stated that the Yitty brand and Lizzo will take risks in the space, just like how they are known for their prints and different colorways.

Yitty distinguishes itself from other brands by offering shapewear pieces in vibrant neon colors and unique patterned fabrics, which are typically worn under a woman's clothing.

"Those who have contributed significantly to the category are still largely the same, but we're willing to take risks," he stated.

Ressler stated that Yitty has the potential to expand on a massive scale, with billions in mind rather than millions.

The shapewear category is already celebrity-studded.

Skims, the underwear label founded by Kim Kardashian, experienced a successful debut and is now valued at $3.2 billion, double its value from a year ago. Since its launch in 2019 with only shapewear, Skims has expanded into categories such as pajamas, lounge wear, and swimsuits.

Rihanna's lingerie line, Savage X Fenty, has been successful in catering to all body types and is reportedly considering an initial public offering at a valuation of over $3 billion. However, a representative from Savage X Fenty declined to comment on the IPO talks.

In 2019, TechStyle Fashion Group spun off Savage X Fenty, and in 2020, it spun off JF Brands, which included JustFab and ShoeDazzle. The company then changed its name to Fabletics Inc., becoming the parent company of Fabletics and Yitty. Last year, there were reports that Fabletics was considering an IPO, but the company declined to comment on the matter.

Fabletics declined to comment on the business structure between the retailer and Lizzo.

‘This is come as you are’

Lizzo announced that Yitty, her new fashion line, will launch on April 12, both online and in Fabletics stores. The line will feature three collections: Nearly Naked, Mesh Me, and Major Label. Nearly Naked includes everyday shapewear, Mesh Me is designed to be worn as underwear or outerwear, and Major Label features fashion-forward pieces that are also incredibly soft.

Prices for clothing sizes will range from XS to 6X and cost between $14.95 and $69.95.

Although some of the current pieces can be worn during workouts, Yitty is already working on a more athletic-focused collection.

Lizzo showcased her own bright-neon yellow bra and biker shorts from the first Yitty drop during the Zoom interview, stating that the outfit was perfect for a sweat-heavy workout.

The singer emphasized that the product is more than just an item; it's about the mindset of liberation. They encouraged that one's self-perception and self-expression should not be painful or shameful, but rather enjoyable and empowering.

Lizzo stated that anyone who hears about Yitty, a fan of hers, should understand that this is not an invitation to alter themselves negatively. Instead, she encouraged them to come as they are and not feel pressured to change anything that doesn't feel comfortable.