Jaguar unveils 'Type 00' concept car as the first model under its new brand identity.

• The all-electric concept car "Type 00" was unveiled by Jaguar as its new vehicle design direction on Monday night.
• The vehicle features a minimalistic yet somewhat gaudy design.
• The new car boasts a boxy shape, stylish headlights, and big wheels, marking a significant departure from the brand's previous sporty vehicles.
• It is predicted that Jaguar will release multiple new electric vehicles in the near future, including a four-door GT car that is expected to be unveiled next year and resembles the concept car.

The all-electric concept car "Type 00" was unveiled by Jaguar as its new vehicle design direction on Monday night.

The "Type Zero Zero" vehicle boasts a minimalistic design with gaudy elements, featuring a boxy shape, sleek lights, and large wheels, a stark contrast to the brand's current sporty cars and SUVs.

Concept vehicles are used by automakers to measure customer interest in a design or demonstrate the future direction of a vehicle or brand. These vehicles are not intended for sale to consumers.

It is predicted that Jaguar will release multiple new electric vehicles in the near future, including a four-door GT car that is expected to be unveiled next year and resembles the concept car.

The new production EV from Jaguar can travel up to 430 miles on a single charge and provide up to 200 miles of range in just 15 minutes with rapid charging.

Jaguar released a video showcasing its "Copy Nothing" rebranding weeks after introducing a new concept vehicle.

The video showcased diverse androgynous models in vivid outfits against a lively background. The 30-second advertisement featured new branding elements for the struggling car company, which is a subsidiary of the Jaguar Land Rover group.

Last month, the rebrand and video launched online, sparking criticism on social media. The criticism encompassed various aspects, including the company's font selection and removal of the Jaguar animal logo, which has been a part of the car since the 1950s. Some commentators accused the company of being "woke" and abandoning its heritage.

Despite criticism that the ad did not show a car in the video, the company defended its efforts and stated that the "brand relaunch for Jaguar is a bold and imaginative reinvention that has attracted attention and debate."

In November 2021, Jaguar halted new car sales in the U.K. in preparation for its relaunch as an electric-only company in 2026, which is part of a broader industry trend presenting numerous challenges for automakers.

In recent years, several automakers have declared plans to solely sell electric vehicles (EVs). However, many have withdrawn from this commitment due to slower-than-anticipated adoption of these vehicles.

To re-establish our brand at a new price point, we must act differently and move away from traditional automotive stereotypes, as Jaguar managing director Rawdon Glover stated in a Financial Times interview last month.

Glover rejected the notion that the video was "woke" and criticized the "vile hatred and intolerance" expressed by some commentators.

— CNBC's Jenni Reid contributed to this report.