Formula One and LVMH announce long-term collaboration.

• Formula One and LVMH have announced a 10-year partnership, as per a joint press release from Wednesday afternoon.
• The launch of the partnership will commence at the beginning of the next F1 season, featuring "hospitality, bespoke activations, limited editions, and outstanding content."
• LVMH owns brands such as Louis Vuitton, Moet Hennessy and TAG Heuer.

Formula One and luxury giant are entering into a 10-year partnership, according to a joint press release from the companies Wednesday afternoon.

The launch of the partnership will commence at the beginning of the next F1 season, featuring "hospitality, bespoke activations, limited editions, and outstanding content."

LVMH and F1 have collaborated before, with F1 working with one of LVMH's brands during the Las Vegas Grand Prix last year, resulting in a successful partnership, according to Liberty Media president and CEO Greg Maffei.

"Formula 1's business growth vision is reflected in the opportunity to expand our commercial partnerships, as Maffei stated in the release. We are excited to collaborate with Bernard and Frédéric Arnault in the future."

LVMH owns brands such as Louis Vuitton, Moet Hennessy and TAG Heuer.

In our workshops and globally, our relentless pursuit of innovation fuels our vision, which we aim to convey through our partnership with Formula 1, as stated by LVMH Group chairman and CEO Bernard Arnault in the release.

Further details about the partnership will be disclosed in 2025, including financial information.