Formula 1 and new high-performance models give Aston Martin a boost.

Formula 1 and new high-performance models give Aston Martin a boost.
Formula 1 and new high-performance models give Aston Martin a boost.
  • Lawrence Stroll, Aston Martin's executive chairman, predicts that the company will achieve cash-flow positivity this year.
  • Aston Martin has revamped its manufacturing process, strengthened its financial position, and is introducing a line of new products that combine exceptional performance and lavish aesthetics.
  • Formula 1, high-end customizations, and a younger customer have given the automaker a boost, said Stroll.
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Lawrence Stroll, the executive chairman of Aston Martin, predicts that the company will achieve cash-flow positivity this year with the help of new models and Formula 1 marketing.

"Stroll stated to CNBC that the company is currently at a transitional moment, with an inflection point approaching. After four years of designing and building products, the company is finally introducing them. In the future, the company will have a normal quarterly output, rather than the hockey sticks it has seen in the past, with a more traditional flow of new vehicles constantly coming to market."

The company, which has been losing money for years, anticipates becoming cash flow positive starting in the third quarter and sustaining this trend in the fourth quarter and beyond.

In 2020, Aston Martin faced a dramatic turnaround, with billionaire fashion mogul Stroll stepping in as executive chairman and implementing a plan to revive the brand's reputation and financial stability.

Aston Martin has revamped its manufacturing process, strengthened its financial position, and is introducing a line of new products that combine exceptional performance and lavish aesthetics.

In the first quarter, the company's production fell and pre-tax losses doubled compared to the previous year, causing its shares to reach their lowest level since 2022. Stroll stated that the production decline, along with an anticipated decline in the second quarter, is part of an intentional plan to phase out older models and make way for the upcoming line of new models to increase in the coming months.

"We reduced the manufacturing wholesale volume to prevent a buildup of older cars at dealer networks while launching new vehicles."

The new Vantage, a sports car with 656 horsepower and a starting price of $191,000, is among the new vehicles.

The automaker unveiled the new DBX707, a high-powered SUV that can do 0-60mph in 3.1 seconds and can top 200 mph, as well as an open-topped version of its DB12, called the DB12 Volante.

This year, Aston Martin is expected to reveal a new super-powered V-12, tentatively named Vanquish.

The company plans to start delivering its $800,000 hybrid supercar, the Valhalla, by the end of this year or early 2025.

Aston Martin is placing its bets on the expansion of its personalization program, with plans to open Q showrooms in London, Miami, and California, a year after launching its "Q New York" location.

Some customers are reportedly spending an extra $100,000 to $200,000 on top of the sticker price of their cars for highly customized personalizations, including one customer who requested fur in the interior, according to Stroll.

Over the past two years, the average sale price of an Aston Martin has increased by 35% to $294,000, thanks to the customization program.

"Stroll stated, "Q New York has been a huge success, not just financially. People who visit understand the essence of Aston Martin and appreciate the experience. They say, 'I get it.' It's the show, it's the feeling.""

Aston Martin's Formula 1 team, owned by Stroll, is helping to attract a younger buyer, resulting in a decrease in the average age of an Aston Martin customer from 55 to 42 over the past four years.

""Formula 1 has significantly rejuvenated the brand and our new product portfolio over the past three years," he said."

Reports that Aston Martin Formula 1 team is looking to sell a minority stake to fund the car company have been dismissed.

We do not need to raise capital because we become extremely cash flow positive when we produce 8,000 to 9,000 vehicles per year. Therefore, there is no interest or requirement to raise more.

Stroll announced that Aston Martin is postponing the launch of its all-electric vehicle from 2025 to 2026. Despite designing four electric vehicles based on the same platform, Aston Martin customers are not showing enough demand for an all-electric Aston Martin.

"Our Aston Martin customer, being a high-performance consumer, is indicating that they are not ready for an electric vehicle from us."

by Robert Frank

Business News