Ferrari CEO affirms that the all-electric model maintains the 'passion' of the renowned supercars.

Ferrari CEO affirms that the all-electric model maintains the 'passion' of the renowned supercars.
Ferrari CEO affirms that the all-electric model maintains the 'passion' of the renowned supercars.
  • In Maranello, Italy, Ferrari is launching a new E-Building that will manufacture traditional internal combustion engine vehicles alongside hybrid and future all-electric models.
  • The electric car model, set to launch in the fourth quarter of 2025, has already ignited discussions among the automotive community and car enthusiasts.
  • "CEO Benedetto Vigna stated on CNBC that the final judge will be the client. He added that more individuals are driving the electric Ferrari and have a positive experience. The driving characteristics are present."
Ferrari CEO Benedetto Vigna on EV demand and the 'emotion' of the supercars

Ferrari's all-electric vehicle will not be released for at least a year, but early tests show that it possesses the driving characteristics and passion of a genuine Ferrari, as stated by Ferrari CEO Benedetto Vigna.

"During the opening of Ferrari's new E-Building in Maranello, Italy, Vigna stated to CNBC that the final judge will be the client. He added that more individuals are driving the company's electric Ferrari and have a positive experience. The driving characteristics are present."

Vigna stated that the defining characteristic of a Ferrari is the emotional experience. After driving the all-electric Ferrari, he said, "I had this kind of emotion."

Ferrari's decision to create an electric vehicle represents a daring and costly risk for a brand renowned for its powerful combustion engines. Despite the fact that the electric model is not yet available, it has already sparked a lively discussion in the automotive industry and among affluent car enthusiasts.

The focus of many discussions is on the noise produced by engines. Ferrari engines are highly valued for their array of roars, rumbles, pops, and high-pitched whines. In contrast, electric motors are generally quiet.

Vigna stated that Ferrari's power acoustics will always be "authentic," meaning the company won't attempt to replicate the sound of a combustion engine through artificial audio programs. He suggested, however, that it could enhance or emphasize the natural sound of an electric motor.

"The electric engine is not silent," he stated. "It can be made to produce a distinctive sound."

Vigna stated that the emotional experience of driving involves more than just the sound of the engine.

"When discussing the Ferrari experience, the driving traits in a car, it's about experiencing a unique emotion while in the car. This is because it involves linear acceleration, lateral acceleration, braking experience, and gearbox change. There are many dimensions to consider, not just the sound."

Ferrari will not provide projections for the price or sales of its all-electric model. Instead, the company will continue to offer customers the option of internal combustion engines, hybrids, and electric powertrains. Ferrari will remain "technology neutral," allowing clients to make their own powertrain choices.

Ferrari will produce cars with any of the three powertrains in the same factory with more efficiency and flexibility, thanks to the new E-Building that spans over 400,000 square feet and cost over 200 million euros to build.

Vigna stated that the decision is in the client's hands.

The CEO stated that although some customers may never purchase an electric Ferrari, others will transition and some drivers will only become a part of the Ferrari family if they can afford the electric version.

With the new E-building, Ferrari can move to match the market.

Despite producing fewer than 14,000 cars last year, demand for Ferrari's models remains so high that wait times for some models have reached up to three years. Vigna stated that the new E-Building will enable Ferrari to increase production, but he did not disclose specific targets.

Owning a Ferrari involves the experience of waiting, Vigna stated.

by Robert Frank

Business News